Alex Geer

About

Experienced marketing leader with over 10 years of expertise in digital, social media, content, and traditional marketing across diverse industries including agency, nonprofit, government, financial, and outdoor sectors. Skilled in strategic planning, project management, analytics, and team leadership. Passionate about driving growth, engagement, and innovative marketing solutions. Open to leadership opportunities in marketing.

Experience

• Director of Marketing · M2 Lending SolutionsAug 2020 – July 2024

  Responsible for entire customer experience and marketing department, including brand strategy, lead generation, creative materials, marketing communications, contact channels, market research, platform implementation, system administration, process optimization, and cross team coaching. Achieved a Cost Per Lead (CPL) of under $1.50, designed advanced tracking and analytics systems, and implemented targeted digital campaigns. Managed customer data, trends, and insights to drive product launches and customer engagement. Conducted weekly strategic meetings and led organizational problem-solving to enhance lead generation.

• Digital Marketing Manager · Motto Mortgage | Remax LLCJune 2017 – Aug 2020

  Executed digital strategies for brand and office performance, including SEM, SEO, content marketing, and digital property management. Evaluated internal and external stakeholder needs, developed multichannel digital campaigns, and managed brand listings/citations to improve directory accuracy and online presence. Coordinated with internal teams for digital efforts and managed online listings with significant ranking improvements.

• Account Coordinator · Bhava CommunicationsOct 2015 – Feb 2017

  Developed strategic assets for a boutique PR firm focused on tech companies in the Bay Area. Collaborated on client contract deliverables, led media relations activities, and generated creative angles for press stories.

• Marketing & Business Development Manager · North Bay (Sonoma County Grade) Credit UnionSept 2014 – Sept 2015

  Led marketing strategies, new logo creation, website vendor relations, and management of a $70K marketing budget. Drove new member presentations and exhibits at agricultural events.

Education

• University of Colorado BoulderBachelor of Business Administration (B.B.A.), Marketing, Entrepreneurial Certificate

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