Alex Luong

About

Performance marketer with 12+ years of experience scaling revenue through paid media and full-funnel growth strategy. I’ve managed campaigns across Google, Meta, Amazon, LinkedIn, TikTok, and more, with $10K–$400K monthly budgets, driving results like 5x YoY revenue growth and 11x pipeline ROAS. I focus on turning ad accounts into scalable growth engines through smarter targeting, attribution, and testing. Outside of work, I’m usually exploring with my two young kids or experimenting in the kitchen trying to perfect our next family favorite meal.

Experience

• Growth & Performance Marketing Contractor · Alex Luong07-01-2023

  ‣ Developing end-to-end marketing campaigns, custom tracking, reporting templates, channel testing and budget optimizations. ‣ Helping clients exceed targeted revenue growth with over 300% ROI.

• Senior Performance Marketing Manager · Ada CX10-01-2025

  ‣ Owned and scaled $250K+ monthly spend across Google Ads, Microsoft Ads, LinkedIn Ads, and G2, driving incremental pipeline growth through improved targeting that grew pipeline ROI and qualified opportunities. ‣ Rebuilt tracking and attribution infrastructure, cleaning up platform signals and implementing Offline Conversion Tracking (OCT) for Google and LinkedIn to optimize toward true revenue-driving actions, resulting in higher lead volume from more qualified audiences. ‣ Streamlined paid media operations and reporting, standardizing campaign structures and templates while building performance dashboards that delivered clear visibility into pipeline contribution and ROI. ‣ Led ICP and ABM audience strategy, integrating Salesforce audiences via ZoomInfo and Zapier, building industry-specific vertical targeting, and testing segmented audiences to drive stronger lead quality, higher conversion rates, and more efficient pipeline generation.

• Senior Paid Media Strategist · Directive05-01-2024 – 10-01-2025

  ‣ Developed and executed data-driven paid media strategies across Google, Microsoft, LinkedIn, and directories, driving an average 200% increase in lead generation within 6 months. ‣ Fostered strong partnerships with client marketing teams, leading to innovative paid media strategies that consistently delivered high-impact results and exceeded expectations. ‣ Achieved a 100% improvement in campaign performance metrics by implementing optimized data-driven strategies and fostering strong client relationships, while managing $400k in average monthly spend.

• Performance Marketing Manager · ScalePad10-31-2021 – 12-31-2023

  Responsible for developing and implementing performance marketing strategies to drive business growth.

• Paid Media Strategist · ScalePad05-31-2021 – 10-31-2021

  Responsible for planning and executing paid media campaigns to optimize ROI and reach target audiences.

• Paid Media Manager · Destination Canada10-31-2019 – 05-31-2021

  Responsible for managing and optimizing paid media activities to promote tourism and travel experiences.

• Paid Media Lead · Destination Canada05-31-2018 – 10-31-2019

  Responsible for leading the paid media team in developing and implementing effective advertising strategies.

• Paid Media Specialist · Destination Canada10-31-2017 – 05-31-2018

  Responsible for executing and optimizing paid media campaigns to promote tourism and travel destinations.

Education

• UC IrvineBachelor of Arts (B.A.), Psychology
• Orange Coast CollegeAssociate in Science (A.S.), Biology, General

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