Jack Blodgett

About

I'm a seasoned performance and growth marketer with over five years of experience working with top brands like MasterClass and LegalZoom. I specialize in running large-scale cross-platform ad campaigns, managing martech integrations, and optimizing landing pages to drive user acquisition and growth. My expertise includes: - Managing performance accounts on Meta, Google Display, YouTube, Search, TikTok, LinkedIn, and Reddit with monthly budgets up to $5 million. - Leading creative and audience testing, achieving significant improvements in ROI and reductions in creative fatigue. - Proficiency with analytical tools such as Looker, Python, Amplitude, and SQL to optimize workflows and deliver measurable results.

Experience

• Performance Marketing Analyst · LegalZoom2024 – 07-01-2024

  - Managed end-to-end creative strategy, analysis, GTM planning and execution across 6 unique products across Meta and Google, with budgets exceeding $XXXk+ a month. - Co-led the production of 100+ new image and video assets, lowering creative fatigue by 15% over 2 months on Meta. - Managed, analyzing, and developing 2-3 creative tests at any given time, ensuring a constant pipeline of fresh and effective creative to help optimize our KPIs.

• Performance/Growth Marketer Freelancing · Self-employed05-01-2023

  - Managed and executed full-spectrum creative strategies for 2-3 clients at a time, encompassing media buying, analysis, and martech solutions to optimize marketing campaigns. - Designed and produced high-quality images and videos, delivering visually compelling content that effectively communicated brand messages and drove engagement. - Ran detailed performance analyses and shared findings with cross-functional teams, using the insights to enhance campaigns and boost client results across digital platforms.

• Creative Strategist · MasterClass2022 – 03-01-2023

  - Co-led the creation of the creative strategy function at MasterClass, establishing key team relationships, OKRs, roadmaps, and performance benchmarks. - Led creative development for 150+ assets across channels, reducing Facebook/Instagram creative fatigue from 20% to 0%, tripling ROI and doubling spend. - In the first two months, identified winning creative concepts through testing, increasing spend by 15% and lowering CPA by 25%. - Managed daily operations for an external agency on Meta.

• Performance Marketing Associate Manager · MasterClass07-01-2021 – 2022

  - Led the performance efforts across 50+ instructor launches, involving optimizing bid strategies and conducting monthly A/B tests on paid search, FB/IG and other paid channels. - Consistently managed a monthly spend of $1-3m on FB and Google throughout 2020 and 2021. - Used advanced statistical tools to conduct in-depth analysis across Facebook, Youtube, Search, and Display. - Co-led the launch of new user acquisition channels, including TikTok, LinkedIn, Snapchat, and Reddit.

• Advertising Associate · Clarify Agency01-01-2018 – 12-01-2019

  - Developed and maintained all of the internal and client-facing reporting dashboards using Tableau and Excel. - Managed all ad spend for one of the top 10 spenders on FB/IG in 2018. - Assisted in analyzing the outcomes of brand lift testing to gauge the effectiveness of persuasion ads for political campaigns.

Education

• Lawrence UniversityBachelor of Arts, Economics

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