Rodolfo Saravia

About

With a Bachelor's Degree in Marketing and Business Management from the University of Phoenix and an Associate's Degree in General Studies from Santa Monica College, I have built a robust career in digital marketing. Currently, I serve as the Performance Marketing Manager at Canyon Ranch, where I develop strategies to boost brand visibility and growth. Previously, I was the Digital Marketing Manager at SENSO | THINK UNITED, achieving a 45% sales growth in just five months. My role as Paid Social Manager at Ad Leverage saw me increase ROAS by up to 12X across multiple accounts. At Horizon Media, I reduced cost per leads by 45% while increasing lead count by 65%. As a Marketing Consultant Project Manager at Klein Financial Corporation, I enhanced SEO ratings and optimized lead conversion. My expertise spans campaign management, budget optimization, and leveraging AI for project efficiency.

Experience

• Performance Marketing Manager · Canyon Ranch08-01-2024

  As a Performance Marketing Manager, responsible for developing and executing marketing strategies to enhance brand visibility and drive growth.

• Digital Marketing Manager · SENSO | THINK UNITED11-01-2023 – 05-01-2024

  Strategically developed and executed performance marketing campaigns across paid search (Search and Social), display, and email channels, ensuring alignment with the brand's vision and growth objectives. Led campaign management, from conceptualization and execution to continuous monitoring and optimization, resulting in 45% sales growth in 5 months. Enhanced PPC performance with a 35% increase in leads across 6 countries. Launched publication articles for 3 major online publications. Increased social following by 15% across 4 social media platforms. Managed and maintained marketing budgets, ensuring optimal allocation for maximum impact and profitability. Created brand messaging, tone, and communication style. Managed outside partnerships for creative, PPC, and PR to push the brand forward. Leveraged AI to accelerate project turnaround times. Created and tested creatives for social platforms to ensure high engagement and performance. Provided creative directives for ads through creative analysis. Produced and presented budgets, performance, and revenue attribution via reporting. Integrated third-party data for performance sourcing. Activated new platforms and maintained account management communication.

• Paid Social Manager · Ad Leverage07-01-2022 – 09-01-2023

  Managed and forecasted campaign performance, provided creative directive for ads, managed and maintained paid social budgets and campaigns, onboarded and trained new hires, pitched and launched new clients, produced and presented budgets, performance, and revenue attribution via reporting, led partnership launch and campaign activation, activated new platforms and maintained account management communication, integrated third-party data for performance sourcing. Major wins include building paid social procedures for client and internal organization, increasing ROAS between 4X - 12X across 8 accounts, reducing CPAs by an average of 48% across 9 accounts, and proposing and launching 3 accounts into 2 new social advertising channels.

• Sr. Planner, Social Media · Horizon Media05-01-2021 – 06-01-2022

  Led, developed, and optimized solutions through data analytics, led and oversaw RFP creation, managed and led reporting and strategy, managed and strategized for monthly, quarterly, and yearly budgets between $200k-$400k monthly, oversaw, led, and managed requirements in client communication. Major wins include reducing cost per leads by 45% in 3 months while increasing lead count by 65%, launching 3 sequential messaging programs for a pharmaceutical company bio research, and increasing site purchases by 8% in 2 months.

• Marketing Consultant Project Manager · Klein Financial Corporation07-01-2020 – 09-01-2020

  Launched digital brand rebrand for 4 properties. Developed content structured UX solutions through data, provided paid social strategy, contract negotiation, system and process restructure, and communication with C-Level board. Developed new client opportunity strategy for 2021. Major wins include increasing SEO by 10% to 92+ rating, optimizing lead conversion bottom funnel by 70%, implementing project management standards, developing and launching new company messaging via digital and social media, and developing ad spend strategy for monthly increase of 30% during COVID for Facebook, Instagram, and Google Search.

Education

• University of PhoenixBachelor's Degree, Marketing / Business Management
• Santa Monica CollegeAssociates, General Studies

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