Alex Marz

About

With a Bachelor of Science in Mass Communication and Public Relations and Advertising from Towson University, I have built a robust career in marketing. Currently, as the Marketing Director at Trustifi, I have spearheaded initiatives leading to a 180% increase in web traffic and a 100% revenue growth year-over-year. My previous role at Mobile Health Management Services saw a 125% rise in sales qualified leads and a successful product rollout with over 11,000 user activations. At Go Telecare, I expanded the client base from 10 to 75 and grew franchise sales to over $3.75 million. My early career at ZocDoc included roles as a Business Origination Associate and Account Development Representative, where I excelled in sales and client relationship management. My expertise spans strategic marketing, demand generation, and digital presence enhancement.

Experience

• Marketing Director · Trustifi06-01-2019

  As Marketing Director, I aided the company in preparing for vast growth by assisting in migrating to a tier distribution channel sales model. Developed a channel marketing program, established a team to increase web traffic and lead growth, and recorded a 180% growth YoY on web traffic and a 100% revenue growth YoY. Migrated to a 2-tier model and developed a relationship with Ingram Micro, establishing partnerships with other massive distributors worldwide. Built over 50 case studies, white papers, and data sheets; collaborated with Forrester and Gartner analysts, leading to features in prestigious market guides.

• Marketing Director · Mobile Health Management Services, Inc.03-01-2018 – 06-01-2019

  As Marketing Director, I provided direct reports to the CEO, developed and executed demand-generation B2B strategies, and led the corporate marketing team. Recorded a 125% increase in sales qualified leads and a 20% increase in net revenue. Developed a successful strategic marketing plan for a new product rollout, resulting in over 11,000 user activations. Championed email marketing campaigns, performed graphic and web design activities, and successfully rebranded the company.

• Marketing Director · Go Telecare07-01-2014 – 03-01-2018

  As Marketing Director, I created and executed systems for marketing/communications/public relations functions. Increased clients from 10 to 75 in 3 years by creating a social and internet presence. Directed a team responsible for SEO, SEM, digital, and social media. Developed and managed GoTelecare's team, expanding franchisee numbers from zero to over 50, generating over $3.75MM in franchise sales.

• Account Development Representative · ZocDoc08-01-2013 – 06-01-2014

  As an Account Development Representative, I sustained active engagement with leads, contributed significantly to team sales revenue, and recognized key influencers within target accounts. Established and nurtured long-term relationships with clients to increase service success.

• Business Origination Associate- Presidents Club · ZocDoc02-01-2013 – 08-01-2013

  As a Business Origination Associate, I led the company in highest gross sales, made 80-100 cold calls daily, and generated leads. Worked closely with Sales Executives to bring in new business, drove growth, retention, and profitability, and won ‘Highest Quarterly Volume’ Award.

Education

• Towson UniversityBachelor of Science (B.S.), Mass Communication
• Towson UniversityBachelor of Science (B.S.), Mass Communications
• Towson UniversityDual Track, Public Relations and Advertising

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