Par Gandhi

About

Product and revenue marketing leader with 20 years of experience that has yielded hockey-stick revenue growth. I have delivered success at global enterprises and growth-stage ventures for DTC subscription and B2B SaaS using product-led and sales-led go-to-market strategies. Career highlights include being the first marketing leader (0-1, 1-10) at A Cloud Guru, growing revenue from $1.5M to $26M, and leading marketing and sales strategy at a division of Getty Images with 250% ARR growth. I also have a proven track record of generating over $100M in revenue via inbound marketing and consultative sales across SaaS, media, and financial services.

Experience

• Vice President of Revenue Marketing · Literati07-01-2024 – 02-01-2025

  Exceeded new revenue quota goal by securing new opportunities and increasing win rate. Architected a new bottoms-up go-to-market plan tightly aligned with sales-led motions and ABM strategies. Shortened sales cycle by updating messaging, improving sales operations, and producing sales enablement content that is more attuned to changing client needs and competitive positioning. Established and optimized partnerships with key regional industry associations, boosting attributed MQLs. Spearheaded social media influencer campaigns to create buzz and drive inbound leads.

• Director of Growth Strategy · Prudential Financial06-01-2022 – 07-01-2024

  Led a 700% increase in MQLs; improved conversion rates via MMM, MTA, CRO; developed and optimized go-to-market strategies across channels.

• Vice President of Revenue Marketing + Sales Development Director · PhotoShelter08-01-2019 – 11-01-2021

  Owned performance media targeting SMBs (PLG) and demand generation for enterprise sales (SLG); managed SDRs; reported to SVP Marketing and CFO; led initiatives that improved CAC and LTV.

• Vice President of Marketing · A Cloud Guru10-01-2017 – 08-01-2019

  Established GTM plans for a funded startup; led top-down and bottoms-up growth strategies; built channel partner programs with AWS; contributed to multi-million-dollar revenue growth.

• Account Executive · Crain Communications07-01-2013 – 05-01-2015

  Exceed quota goal by translating complex client business objectives (product launches, MQL generation, retention) into clear, data-driven POVs including online-offline integrated advertising programs. Drove 135% revenue renewal by analyzing campaign data and presenting quantified business impact to customers.

• Director of Digital Strategy · Getty Images05-01-2011 – 07-01-2013

  Delivered ARR growth from $20M to $70M by optimizing full funnel; Led the shift of team and tech from product-led to sales-led strategies. Closely aligned with revenue teams for forecasting, messaging, and resourcing.

• Senior Marketing Manager · Nokia03-01-2008 – 04-01-2010

  Drove a 33% increase in Nokia consumer service adoption by managing a cross-functional team and deploying globally coordinated email, SMS, and in-app programs in over 20 international markets.

• Fractional GTM Advisor · Independent GTM Consulting05-01-2006 –

  Fractional, ongoing engagements helping startups and growth-stage companies define and execute go-to-market, product marketing, demand generation, and board-level storytelling.

• Senior Sales Marketing Manager · The Walt Disney Company08-01-2001 – 05-01-2004

  Produced over $40M of integrated media proposals for enterprise clients (HP, GM, etc.) by understanding clients’ advertising objectives, partnering with internal product and content teams to create solutions, and aligning across stakeholders representing multiple brands.

Education

• University of MichiganBachelor of Science (B.S.), Biology
• University of MichiganMBA

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