Alex Morrison

About

My career has been non-traditional, and I am proud of my ability to create my own path to personal and professional success. I am formally educated in environmental science and nonprofit leadership, and I have experience as a marketing and communications professional. I am also the founder of a 501(c)(3) nonprofit orgization, Rejuvenation Unlimited, which I lead as Board President.

Experience

• Owner · Retreasured Goods07-01-2024

  -Started an e-commerce business which sources and distributes new and pre-owned products to customers via online marketplaces such as eBay and Etsy. -Earned 100% positive feedback to date. -Manages all aspects of running a small business.

• Marketing & Communications Manager · MB Renovations & Construction07-01-2021

  -Led a brand refresh and creation of a style guide, modernizing the business identity and increasing brand recognition within the business’ service area. -Designed a client-facing website that has helped to produce over $350k in new-client revenue. -Generated a 28x overall return on ad spend via search and social media marketing. -Improved social media cost-per-click by 78% and conversion rate by 586% to date. -Maintains and grows online business presence by providing business information, posting quality content, and responding to comments/reviews. -Utilizes a variety of data sources and research to continuously improve upon marketing strategies and tactics.

• Founder & Board President · Rejuvenation Unlimited07-01-2021

  -Led nonprofit formation and recruited a highly-capable board of directors. -Obtained 501(c)(3) tax-exempt status within 4 months of incorporation. -Created a style guide and contracted a remote graphic designer to help develop a logo, wordmark, and other marketing templates. -Published a landing page to offer information to potential supporters. -Manages projects via Asana, achieving efficient task completion. -Collaborates with stakeholders to address needs related to conservation, restoration, guardianship, and sustainable development projects. -Generates funds and in-kind support for program and administrative activities.

• Communications Consultant · Project Drawdown10-01-2023 – 04-01-2024

  -Conducted a digital communications audit which summarized social media insights and website analytics from the previous 12 months. -Provided actionable insights on publishing tactics based on strong evidence. -Developed strategic partnership recommendations, identifying 5 key organizations and individuals to expand program awareness and viewership.

• Consulting Utility Forester · Eocene Environmental Group2021 – 07-01-2021

  -Systematically assessed and prescribed work to eliminate hazards along distribution power lines in urban and rural environments, -Collaborated with residents and property owners as the first point-of-contact by effectively communicating key information regarding work orders. -Managed conflicts and negotiated with stakeholders to reach agreement.

• Nature Story Time Coordinator · Humboldt Coastal Nature Center09-01-2019 – 11-01-2019

  -Planned and executed monthly nature-themed storytelling events for children. -Organized readings, activities, and crafts to foster creativity and learning. -Coordinated with organizational staff to align themes with seasonal events.

Education

• Seattle UniversityMaster's, Nonprofit Leadership
• Wageningen University & ResearchCertificate, Sustainable & Inclusive Landscapes
• Cal Poly HumboldtBachelor's, Environmental Science & Management
• West Hills High SchoolHigh School Diploma

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