Abigail Shaw

About

Communications professional with experience across design, editing, and marketing in publishing, healthcare, and sustainability. I enjoy working with nonprofits and mission-forward companies to help them push their bottom line so they can continue to focus on their mission-oriented goals. Portfolio: https://www.abigailshaw.co/portfolio

Experience

• Marketing Strategist Lead · Active Family Chiropractic & Acupuncture09-01-2024 – 03-01-2026

  Trained and managed a cross-functional communications, PR, and social media team focused on campaign creation, keeping up with new trends, and utilizing AI where necessary. Spearheaded the company’s rebranding by creating a brand new website that is more interactive and patient-friendly and A/B testing ad campaigns across social platforms, geofencing, and OTT. Achieved a #2 SEO/SEM ranking on Google within 3 months of updating the website’s copy, 3x industry standard CTA on geofencing ads, and a 98% completion rate on OTT ads consistently. Built interactive patient forms that allowed for a more streamlined system for patient retention. Researched and built an AI avatar for the company’s marketing and sales teams that strictly adhered to the company’s branding and allowed team members to accomplish more with their time.

• Social Media Team Manager · Active Family Chiropractic & Acupuncture05-01-2024 – 03-01-2026

  Lead a team of social media professionals, providing training and mentorship to enhance performance and ensure alignment with strategic goals. Monitor and analyze key performance metrics across multiple platforms, using data-driven insights to optimize social media strategies and drive engagement. Coordinate cross-platform social media efforts to maintain consistent branding and messaging, successfully executing integrated campaigns that increased overall reach and impact. Capture and edit engaging video content to enhance social media presence and drive audience interaction, leveraging creative techniques to highlight brand messaging.

• Practice Representative · Active Family Chiropractic & Acupuncture02-01-2024 – 09-01-2024

  Part of a team that spearheads the development and execution of targeted PR campaigns aimed at amplifying brand visibility and awareness within central Nebraskan communities. Acted as a primary spokesperson for Active Family, effectively conveying our brand ethos and values through various mediums and PR engagements. Kept abreast of industry trends, news, and advancements in chiropractic care, acupuncture, and naturopathic medicine, leveraging this knowledge to refine PR strategies and messaging. Facilitated community outreach initiatives by orchestrating local events, health fairs, screenings, and other platforms to foster engagement and advocate for wellness within the community.

• Marketing & Operations Manager · Snow Horse Marketing05-01-2023 – 04-01-2024

  Led cross-functional operations during company rebrand, establishing internal systems for onboarding, project management, and client delivery. Designed and implemented digital infrastructure, including new website, comms templates, and visual assets to support brand consistency. Managed content strategy and storytelling across social, web, and email platforms, amplifying mission-aligned clients (including women-owned and sustainability-focused businesses). Oversaw client accounts and internal team training, with a focus on ethical communication, transparent reporting, and authentic audience connection. Collaborated on blog and brand development, ensuring accessible, purpose-driven messaging that reflected client values.

• Social Media & Community Engagement Manager · Funtime Fitness11-01-2021 – 02-01-2024

  Rebuilt the gym’s brand identity and messaging to attract and engage a more diverse and inclusive community which doubled membership within one year. Managed digital communications across platforms, aligning visual content and messaging with values of health, empowerment, and accessibility. Designed and implemented local event programming, fostering relationships across generational groups and community organizations. Created systems for content planning, outreach, and member retention that prioritized authenticity and long-term connection over sales tactics. Worked closely with leadership to ensure all communications reflected care-based values and served as wellness education tools.

Education

• Hastings CollegeBachelor of Arts - BA, Publishing, Creative Writing, and Graphic Design
• Cornell UniversityMedicinal Plants

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