Ousmane Barry

About

I'm a marketing and communications specialist with experience supporting some of the most respected nonprofits and mission-driven organizations in the country. Whether you need a general marketing strategy, an eye catching newsletter, a social media strategy that actually builds an audience, or even an internal communications that employees will act on — I can help. I've: Owned end-to-end drafting and execution for a weekly newsletter reaching 15,000+ industry professionals Contributed to social media strategy and content across X, LinkedIn, Instagram, and TikTok for audiences totaling 220,000+ followers Wrote high-level blogs, newsletters, and thought leadership content for well-known nonprofit organizations Created promotional graphics and video content using Canva for campaigns and organizational initiatives Developed internal communications strategies that increased email open rates by 32.1% and click rates by 2.2% I bring a combination of strategic thinking and hands-on execution — I'm just as comfortable building the plan as I am actually writing the copy, designing the graphic, or hitting send. I'll make sure the right people hear your organization's story.

Experience

• COMMUNICATIONS INTERN · Solar Energy Industries Association09-01-2025 – 12-01-2025

  Owned drafting and execution for a weekly newsletter delivered to 15,000 solar professionals. Contributed to social media drafting and planning for X, Linkedin, Instagram, and Tiktok with followers totaling over 220,000 Crafted daily press clippings of notable industry news and company mentions Wrote for the company blog on relevant industry topics

• INTERNAL COMMUNICATIONS INTERN · Third Way02-01-2025 – 08-01-2025

  Assisted in producing all-staff meetings and a company retreat, managing logistics, programming, and on-site execution Developed internal communications strategies to improve employee engagement and message clarity, increasing email open rates by 32.1% and click rates by 2.2% Led project management efforts for several brand new internal initiatives Tracked, analyzed, and improved upon performance data of internal campaigns using Mailchimp

• SOCIAL MEDIA INTERN · Partnership for Public Service09-01-2024 – 12-01-2024

  Helped manage social media presence across X, LinkedIn, and Instagram accounts with followers totaling over 50,000. Tasks included drafting and posting engaging copy and assisting in maintaining a strategic social media calendar, which lead to an 11% increase in engagement across all platforms. Wrote for both the company newsletter and blog on relevant industry topics, driving growth and engagement. Adhered to AP style Designed and led a one-hour professional development session for interns, leading session design, content creation, and live facilitation independently Created promotional graphics and videos for company initiatives using Canva Managed on-site coverage and promotional strategy for several high-profile presidential transition events

Education

• Excelsior CollegeB.S, B.S, Marketing
• Montgomery CollegeA.A, A.A, Communications/General Studies

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