Alex Papadakis

About

Social Media & Content professional of over 11 years, including work on global & multi-market brands, with FMCG, Fashion, Automotive, Corporate, Energy and SaaS Experience. Old enough to remember MySpace, young enough to understand TikTok. Context over content, psychographics over demographics.

Experience

• Freelance Content/Social Media Consultant · Freelance06-01-2022

  Provided content and social media consulting services to various clients, focusing on strategy development and execution.

• Content Marketing Manager · Black Swan Data12-01-2021 – 06-01-2022

  Planned and executed campaigns to attract inbound leads. Managed social content strategy and publishing activities. Provided guidance and assistance to internal teams in content creation and distribution. Developed content and social media strategies and tactics. Set up LinkedIn campaigns, Hubspot lists, workflows, and lead nurturing processes. Oversaw corporate website management, design requirements, content creation, and blog writing.

• Head of Content · SHARE Creative07-01-2019 – 11-01-2021

  Led, developed and grew the Content team. Owned social & content strategy for clients as well as pitches & ad-hoc campaigns. Advised on paid media opportunities, strategy, channels & capabilities. Maintained relationships with senior stakeholders both internally & externally to ensure objectives are met & exceeded for both SHARE and its clients. Managed social & content strategy, management & production for the majority of clients. Liaised with client-side contacts globally. Assisted with pitches, ad-hoc campaigns, SHARE’s marketing.

• Social Media Advisor, Global (FTC) · Shell05-01-2018 – 04-01-2019

  Worked with multiple Lines of Business to ensure optimisation of Social content. Ideated with and supported teams globally to achieve Social Media targets. Trained and guided stakeholders on platform updates, best practices and content. Examined past campaigns and identified & implemented opportunities for development. Led campaigns on an ad-hoc basis, bringing in necessary teams from across the business to achieve maximum results and efficiency. Advised on content, use of platforms, formats, media and community management. Managed vendors for asset & campaign delivery.

• Social Media Manager · The Coca-Cola Company12-01-2013 – 2018

  Multiple roles in multiple regions. From Community Manager to Social Media Manager, in Central & Southeast Europe, Western Europe, GB&I.

Education

• The American College of GreeceBSc, Marketing Communications
• edXBootcamp in Front-End Web Development

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