Lauren Madden

About

Results-driven content marketer with over 8 years of experience across agencies, startups, and enterprises. I’ve helped brands grow by over 1.5 million organic followers and generated 8 figures in revenue, specializing in storytelling that amplifies the voices behind the brand. My approach is rooted in making data-driven decisions, guided by listening to the community. Outside of work, you'll find me writing my debut novel.

Experience

• Digital Marketing Manager · Clip Money12-01-2023

  I drive our marketing efforts across content creation, funnel design, digital advertising, and customer engagement to establish Clip as the leading, innovative player in cash management.

• Partner Strategy & Program Marketing Manager · Microsoft Clarity07-01-2023 – 12-01-2023

  In this role, I managed social media planning, content creation, and community engagement for Instagram and TikTok channels. I collaborated with the Product Marketing & Design teams on new launches and customer-driven initiatives in the B2B space.

• Social Media Manager · Grammarly12-01-2022 – 06-01-2023

  As a temporary contractor of Grammarly's social media team, I assisted with the weekly calendar management of Grammarly's B2C Instagram, Facebook, Twitter, and TikTok channels. I collaborated with the Head of Social Media on designing the 2023 social media strategy, and I worked closely with the entire Brand Marketing team on significant product launches.

• Social Media Manager · air up06-01-2022 – 12-01-2022

  I led the initiative in shaping a global social media strategy for Instagram and TikTok to achieve a memorable brand voice and innovative content strategy. I launched a global Instagram account, achieved verification status within two weeks, and reached a growth milestone of 17k followers within 90 days. I collaborated with brand marketing team leads to create compelling organic social media marketing plans for monthly launches on Instagram and TikTok.

• Senior Social Media Manager · Emergent Media08-01-2020 – 05-01-2022

  During my time at Emergent Media as a Senior Social Media Manager, I led content, growth, and social media strategies for SHLTR and Cabinfeed, which have a combined Instagram and Facebook following of 1.4+ Million people. I raised over 120,000 Instagram followers for SHLTR and Cabinfeed to date. I prepared SHLTR’s 2021 and 2022 digital marketing strategy to grow a larger, more devoted community and generate new streams of revenue; strategies highlighted affiliate marketing and content marketing opportunities.

• Social Media Marketing Specialist · PYT Beauty07-01-2021 – 03-01-2022

  I served as a Social Media Marketing Specialist and successfully designed and executed a 12-month social media strategy that reached over 30,000 followers across four major platforms - Instagram, Facebook, TikTok, and Pinterest. I worked closely with the CEO and CRO to optimize the content calendar and developed a cross-channel marketing strategy to engage different customer segments. If you made it this far, please visit my LinkedIn profile for a fully overview of my professional experience.

Education

• Wake Forest UniversityBachelor's Degree, Sociology

Similar talent on Pangea

Grace M.Creative Social Media and Brand Manager Specializing in High-Impact CampaignsFargo, NDRiinu A.Social Media Marketing & UGC | Strategy, Content, and ExecutionLos Angeles, CAShannon D.Storyteller, Brand Builder, Hard To ReplaceSacramento, CAAlyssa S.Growth Marketing Professional | Expert In Customer Acquisition and RententionColumbus, OH