Karolina Sikorska

About

With a Master's degree in Marketing from Radboud University and a diverse educational background including an exchange semester at the University of Glasgow, I have developed a strong foundation in business and marketing. My professional journey began as a Marketeer at Prometheus Informatics, where I honed my skills in marketing strategies and execution. I then transitioned to a freelance role as a Social Media Manager & Content Creator, where I crafted social media strategies, managed accounts, and created engaging content across platforms like Instagram, TikTok, and YouTube. Currently, I serve as a Content Creator Social Media Manager at Ascent Social, where I am responsible for developing and managing social media content and strategies. My experience is complemented by my volunteer work as Head of Events and Team Lead Community at Startup Funding Event, where I led event planning and community engagement initiatives.

Experience

• Content Creator | Social Media Manager | Campaign Manager · Self-Employed10-01-2021

  Creating social media strategies and content calendars, managing social media accounts (Instagram, TikTok, Youtube, Pinterest), content creation (graphic creation, video editing, copywriting), UGC videos - writing scripts/briefs, filming, A/B testing packages, social advertising - setting up and managing campaigns on Meta Business Suite, TikTok Creative Centre, LinkedIn Ads. Content creation: organic and paid video ads for social media platforms. Campaign management: influencer outreach, negotiations, and relationship-building.

• Marketeer · Prometheus Informatics2021 – 07-01-2022

  Responsible for all marketing strategies and execution. Including on- and offline marketing activities, advertising, copywriting, design, social media, collaboration management, etc.

• Volunteer Head of Events, Volunteer Team Lead Community · Startup Funding Event03-01-2021 – 03-01-2022

  Led event planning and community engagement initiatives.

Education

• Radboud UniversityMaster's degree, Marketing
• University of GlasgowExchange semester, Management
• Radboud UniversityBachelor's degree, International Business Administration

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