Alex Rasic

About

Hi, I'm Alex! Product designer based in San Francisco with 10+ years of experience helping startups and small business shape their brand and turn chaotic workflows into clean, scalable, user-centered interfaces.

Experience

• Product Designer · LeadDelta.com - #1 CRM for your network02-01-2020

  Voted Product Hunt SaaS of the Year and Product of the Day (3x), earning 500+ five-star reviews praising simplicity of use. Revamped onboarding that increased Web to Trial from 2.2% to 6% and Trial to Paid from 8% to 15.5%. Led the design of LeadDelta from Chrome Ext. to Web App and from no users to over 30K users and businesses. Leading 0-1, end-to-end design of core features. Developed design system and style guide ensuring consistency across the platform. Collaborating with cross-functional teams to deliver features on time and within scope. Conducting user research, interviews, organizing workshops and doing usability testing to gather insights and validate design decisions.

• Head of Design · VerbFactory12-01-2017 – 02-01-2020

  Led end-to-end design projects for 20+ B2B and B2C clients across various industries, including research, wireframing, production, prototyping, and client presentation. Led a UI overhaul for a major client, boosting user retention by 35% and receiving positive feedback. Crafted high-fidelity interface designs that translated creative concepts into engaging digital experiences.

• UI and Brand Designer · Autoklose – a VanillaSoft company01-01-2016 – 11-01-2017

  Redesigned product’s core feature, “the Autoklose campaigner,” improving user activation by 25%. Redesigned both Autoklose VanillaSoft Corp. websites, exceeding a conversion rate of 10% on key call-to-action buttons. Designed and maintained user-focused UI for Autoklose’s SaaS platform, from early wireframes to production. Worked with cross-functional team to produce prototypes, as well as developers to implement the designs.

• Graphic and Web Designer · Excellence Squared Group Ltd01-01-2014 – 01-01-2016

  Developed 100+ digital and print assets: brand identities, web, and mobile UI, banners, posters, magazines, etc. Successfully managed and coordinated layout design and illustrations for one of the most famous UK Heritage books, from concept through completion, including event materials such as banners, flyers, welcome package. Created clean, unique and innovative frontend web interfaces based on internal guidelines and latest UX trends. Produced 50+ reusable design templates, saving an average of 10 hours per week, per designer. Organized workshops and worked directly with clients to understand and formulate their business needs.

Education

• Metropolitan UniversityMaster's degree, New Media Design

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