Alex Zumpino

About

I am a freelance book publicist specializing in Children's picture books and LGBTQIA+ fiction and nonfiction. Over the last four years, I have worked on over 100+ titles in children's picture books, and Women's Fiction, such as Sweet People Are Everywhere by Alice Walker, illustrated by Quim Torres, The Rare Tiny Flower by Kitty O’Meara, illustrated by Quim Torres, Private Beach: No Platypuses Allowed by Sophie Lescaut, illustrated by Romina Marti, I Am A Little Pastry Chef by Mayumi Oono, What's Hidden in the Sky by Aina Bestard, A Very Typical Family by Sierra Godfrey, and Mariana and Her Familia by Mónica Mancillas. I have a Bachelor’s degree from Temple University in Media Studies and Production under the Business track at Klein College of Media & Communication. Let’s work together! Contact me via email for my services.

Experience

• Publicity Associate and Social Media Lead · Andrea Burnett PR07-01-2021

  Research and pitch to media and influencers for children's picture books, food and lifestyle books. Manage multiple titles at a time to secure social media coverage in advance of publication dates. Pull from media lists and create lists to secure social media coverage. Teach incoming interns PR strategies and onboarding. Worked on over 100+ titles such as Sweet People Are Everywhere by Alice Walker, illustrated by Quim Torres, The Rare Tiny Flower by Kitty O’Meara, illustrated by Quim Torres, Making A Great Exhibition by Doro Globus, illustrated by Rose Blake, I Am A Little Pastry Chef and I Am A Little Fashion Designer by Mayumi Oono.

• Content Creator · YouTube05-01-2014

  Established partnership with prominent bookish brand Bookshop.org creating short-form content for their digital marketing campaign to drive awareness for their Anti-Prime Day Sale on Instagram. Successfully grew personal YouTube channel to 3K subscribers, with 5k monthly views and 100 watch time hours. Worked with Penguin Teen and Algonquin Young Readers on publicity campaigns. Produce social-first, trending content, including videos, graphics, and photography, across Instagram, and YouTube to promote brands specific campaigns. Maintained a personal Instagram of 1k followers. Selected as interviewer for Penguin Teen’s Pride Month social media event.

• Freelance Publicist · Alex Zumpino PR01-01-2022

  Established partnerships with debut authors and independent publishing houses. Created publicity campaigns across YouTube, Instagram and TikTok. Pitch to targeted book influencers to secure social media coverage. Established relationships with influencers and professionals to secure book blurbs. Communicate regularly with authors to secure social media coverage on all social channels. Pitch to targeted podcasts and media outlets within the book's niche to secure coverage.

• Freelance Book Publicist · The Collective Book Studio04-01-2023 – 06-01-2024

  Managed 3-5 children's titles a season. Pitched to relevant media outlets and gift guides to secure coverage in advance of publication date and afterward. Secured social media coverage. Scheduled bookstore appearances for authors. Scheduled media and podcast appearances for authors. Managed mailing lists.

• Marketing Intern · Fulphil09-01-2019 – 12-01-2019

  Posted content weekly across multiple social media channels to promote events and content related to the organization's brand. Designed social media graphics using Canva. Filmed video content for grants and short content. Created copy for social media to engage the Fulphil audience. Updated monthly newsletter using Mailchimp.

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