Abby Cunningham

About

Hi! I’m Abby, I'm a marketing and publicity professional with experience helping brands and authors grow their presence, engage audiences, and drive results. I specialize in social media strategy, copywriting, and campaign support, and I’m passionate about creating content that resonates and converts. Whether you need engaging social media posts, compelling copy, or support with marketing campaigns, I can provide professional, results-oriented services that save you time and elevate your brand. What I Can Do For You: - Social media management (Instagram, TikTok, X/Twitter, Facebook) - Copywriting for posts, newsletters, websites, and ads - Content calendars and campaign planning - Author or brand launch support, including PR outreach and promotional strategy I’ve worked with major publishers and indie authors to help craft clear, consistent messaging, increase engagement, and manage campaigns efficiently. I’m highly organized, deadline-driven, and flexible to adapt to your brand’s voice and needs. Let’s work together to bring your content and campaigns to life!

Experience

• Marketing Assistant · Penguin Random House09-01-2025

  Supported marketing initiatives for Random House Children’s Books.

• Freelance Content Creator · Macmillan02-01-2024 – 08-01-2025

  Produced short-form videos and graphics tailored for multiple platforms, leveraging emerging trends to boost engagement. Managed and maintained a consistent social media content calendar across platforms. Wrote and optimized social copy to align with brand voice and audience engagement goals. Researched and monitored social media trends to inform content strategy and creative direction.

• Assistant Buyer · Books A Million11-01-2023 – 08-01-2025

  Executed merchandising activities, including purchase orders, stock replenishment, author event orders, and order tracking. Attended author events; coordinated with publishers to ensure smooth event execution. Coordinated title placement with marketing and inventory to optimize promotions. Supported cross-functional projects with presentations and weekly data tracking. Communicated with stores regarding fixtures and assisted with rearranging store in person.

• Brand and Content Marketing Intern · Macmillan09-01-2022 – 05-01-2023

  Wrote promotional copy for newsletters, social media, and campaigns aligned with brand voice. Designed assets for Instagram, Twitter, and blog using Canva and Adobe InDesign. Assisted with influencer outreach, promotional mailings, and administrative support. Provided administrative support and managed seasonal grids to support campaigns.

• Publicity Intern · dandelion pr01-01-2022 – 06-01-2022

  Wrote and distributed media pitch lists, galleys, Q&As, and press releases; maintained media relationships. Researched potential publicity contacts; submitted titles for trade and media reviews and supported seasonal pitch plans. Coordinated author events and tours, maintaining schedules and facilitating communications. Managed Instagram, Facebook, and Twitter accounts; created social media assets.

Education

• Auburn UniversityBachelor's degree, Public Relations
• Columbia UniversityColumbia Publishing Course

Similar talent on Pangea

Abigail L.Strategic Digital & Social Media CoordinatorSan Francisco, CAAbigail S.Communications, Publishing, & Marketing Leader | Growth Marketing Management | Brand Strategy & Campaign LeadershipNebraska, USAAAshley N.Creative and detail-oriented social media assistant helping brands grow with authentic content and organized support.Coos Bay, ORCarson H.Driving Brand Success through Strategic Marketing, Paid Media, and Public RelationsBirmingham, AL