Wendy Boxer

Wendy Boxer

Public Relations. Social Media. Community Building

3 yrs experience · Brooklyn, NY · <10 hrs/week

About

I value social media as a tool for community engagement and personal connection rather than an algorithm to “hack”. My strategy revolves around building a strong community both online and locally. I specialize in working with creatives and artists, as well as queer organizations and businesses. My own queerness inspires me to help organizations be the pillars of the community that mean so much to me and others like me.

Skills

Brand StrategyCommunity BuildingCommunity ManagementCommunity OutreachContent CreationContent StrategyDigital MarketingInfluencer MarketingInstagramInstagram AdsInstagram ReelsLinkedInPromotional MarketingSocial MediaSocial Media AnalyticsSocial Media CommunicationsSocial Media ManagementSocial Media MarketingTikTokTikTok Management

Experience

  • Social Media Manager · Queer Athena05-01-2024

    Queer Athena is an LGBTQ-centered social community. I was brought on in the summer of 2024 as a social media manager and community engagement specialist to help Queer Athena connect with the rapidly growing audience. Our content focuses on promoting and showcasing the experience of each event as well as highlighting Queer Athena as a safe and welcoming community.

  • Owner · Wendy Boxer PR02-01-2023

    - Public Relations and Social Media Strategy - Social Media Content and Optimization - Paid Social Media Advertising - Messaging and Branding Workshops - Editorial and Copywriting - Partnerships and Strategic Advancement - Media Relations

  • Associate · Quarter Horse PR05-01-2022 – 02-01-2023

    - Managed 3-4 enterprise technology and retail clients - Assisted with media lists, reporting, and industry research - Wrote by-lines and press releases - Performed and reported on client and industry research including audience personas, competitor analysis, and messaging - Created and managed firm social media content - Contributed to PR plans, new business pitches, brainstorms - Conducted coverage monitoring and news scans

  • Public Relations Intern · Quarter Horse PR12-01-2021 – 05-01-2022

    As a Public Relations Intern, likely assisted with various PR tasks such as media outreach, content creation, and supporting the team in executing PR strategies.

  • Social Media Manager · Penjoyment06-01-2023 – 08-01-2024

    Through trend-jacking, educational content, and artwork profiles, we worked to balance content that was aimed to boost profile views and content that was aimed to showcase Vix as a safe person for queer and neurodivergent clients. Content surrounded the process of creating that safe environment, including videos such as the fidget toys Vix keeps for their clients. Our content highlighted the less-glamorous parts of getting tattoos, like pain management and overstimulation while getting a tattoo and helped provide solutions and guides for talking with your own tattoo artist. Beyond owned content, we worked to grow Vix’s partnerships and collaborations in the community. These efforts resulted in being featured in “Tattoo Artists React” by Inked Magazine, a top industry publication

Education

  • S.I. Newhouse School of Public Communications at Syracuse UniversityBachelor of Science - BS, Public Relations

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