Alexa Phillips

About

Editorial and content systems strategist with 10+ years building brand marketing strategies and content engines for B2B and B2C founders and brands. I bring the editorial thinking of a journalist, the distribution mindset of a marketer, and the operator instincts of a media brand. I work at the intersection of storytelling, brand marketing, and product-led growth, helping more than 20 organizations build the presence and credibility that define a category and the infrastructure that scales with it.

Experience

• Founder & CEO · Bright Eyes Creative02-01-2017

  I've served as the editorial and content marketing behind 20+ B2B & B2C companies, building the narrative frameworks, editorial voices, and content systems that shaped how each brand was understood in its market. I've worked on brand strategy and positioning, executive and founder-led thought leadership, integrated campaigns across editorial, PR, and social, and scalable media workflows that improved consistency and output quality across distributed teams. Across engagements, I've driven up to 200% growth in reach and category authority, 30-90% improvements in engagement and adoption, and contributed to $3M+ in pipeline, while applying SEO and AEO best practices to grow inbound visibility by 25-50%.

• Founding Member · Pollen2023-06-01 – 2024-07-01
• Social Media Manager · TIBCO10-01-2020 – 04-01-2021

  I managed global social strategy across five platforms with a 300,000+ follower audience, driving a 400% increase in audience growth and achieving a total reach of 950M through targeted storytelling and product education. By partnering with demand generation and growth teams, I helped generate $2.5M in pipeline and increase MQLs by 20% through social-fueled lead generation and ABM campaigns. I led the rollout of a social media management platform adopted by 5,000 employees, improving publishing, reporting, and advocacy capabilities. Additionally, I developed scalable content and campaign processes across 20+ teams and regularly presented performance insights to senior leadership, aligning social efforts with business goals.

• Senior Marketing Content Specialist · TIBCO02-01-2017 – 09-01-2020

  I owned content strategy and execution for seven marketing programs, including the high-profile Mercedes-AMG Petronas Motorsport F1 partnership. Collaborating with 20+ internal teams, I developed editorial-driven GTM content—case studies, whitepapers, and ebooks—that supported sales and product motions, contributing $1.5M in pipeline opportunities. By streamlining workflows and creating internal documentation, I boosted content output by 86%. I worked closely with product marketing, demand gen, and sales to translate complex technical features into customer-focused content across channels. Recognized as “Marketing MVP” for driving program success and cross-team collaboration.

• Contributor for The Layout · Flywheel2018-08-01 – 2019-02-01

  Wrote content marketing articles on a monthly basis geared towards business users.

• Fashion, Lifestyle, and Culture Writer · 303 Magazine2017-01-01 – 2017-04-01

  Wrote weekly fashion, lifestyle, and culture articles over the course of 3 months on local people, places, and events in the Denver Metro Area. Served an audience of 8 million readers. Attended Denver Fashion Weekend.

• Editor-in-Chief of College Avenue Magazine · Rocky Mountain Student Media Corp.2014-12-01 – 2016-12-01

  Managed a staff of over 20 writers, photographers, and designers. Coordinated promotional efforts for the magazine on social media. Published and promoted 15 print issues and consistent online content. Redesigned, rebranded, and restructured 4 issues of the magazine. Collaborated with other entities on campus to contribute to the content of the magazine.

• Blog Manager · Rocky Mountain Student Media Corp.2014-08-01 – 2015-05-01

  Managed The Collegian's four on-going sponsored blogs. Contributed and edited weekly content. Coordinated and posted social media posts to promote blogs.

• Contributing Writer for College Avenue Magazine · Rocky Mountain Student Media Corp.2013-08-01 – 2015-05-01

  Contributed articles for monthly issues and online. Worked with designers to bring stories to life with imagery. Had feature story for 2 issues.

• Features Editor · Fashion Report CO2014-08-01 – 2015-12-01

  Wrote features articles for both web and print on fashion's influence in a historical and cultural context. Managed a staff of 10-15 writers. Responsible for curating articles on current events in the fashion industry. Covered local fashion events in both Fort Collins and Denver.

Education

• University of Colorado DenverMaster of Science - MS, Marketing - Brand Communications in the Digital Era
• Colorado State UniversityB.A. Journalism and Media Communication, Merchandising, Business Administration

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