Annamariah Hopkins

About

In a world overflowing with data, every number has a narrative. As a marketer, my philosophy is uncomplicated: I blend storytelling with data-driven insights to create strategies and content that foster engagement and drive tangible results. My toolkit is diverse, spanning SEO, email, social media, product marketing, and content marketing.

Experience

• Senior Growth Marketing Manager · SupplyShift12-01-2022

  * Execute and optimize integrated marketing campaigns to drive leads and pipeline growth * Lead GTM strategies alongside product and sales teams for launching new products and features * Generate targeted content for website, social media, and sales enablement collateral * Coordinated a month-long series of 13 webinars with 48 speakers, garnering over 4K registrations * Manage relations with external agencies for key projects, including a rebranded website launch

• Senior Content Strategist, Email Marketing · Coalition Technologies02-01-2022 – 08-01-2022

  * Developed content strategies and editorial calendars for clients, leading teams of copywriters and designers through content creation * Customized conversion-driven email templates, boosting click-through rates from 2.68% to 4.28% * Conducted A/B testing to improve open rates by an average of 14% throughout tenure * Built and optimized key automations, setting up audience segmentation to drive engagement * Featured in Klaviyo Showcase for top-performing Black Friday campaign

• Digital Producer, Marketing (Project Manager) · Coalition Technologies08-01-2020 – 02-01-2022

  * Awarded Runner-up for 2021 Digital Marketing Producer of the Year * Devised and implemented content-driven SEO strategy that increased organic traffic by 829% and organic revenue by 980% in 5 months * Facilitated successful launch of 4 websites on WordPress, Shopify, and BigCommerce * Conducted keyword research and trend analyses, leveraging data to determine core campaign objectives and develop quarterly strategies * Monitored organic search rankings, performed competitor keyword gap analyses, and adjusted strategies in line with Google algorithm updates

• Marketing and Communications Assistant · CENFIM - Home and contract furnishings cluster and innovation hub05-01-2018 – 08-01-2018

  * Produced and distributed marketing collateral for international conference * Led the English copywriting initiative and translated external communications

• Store Marketing Consultant · Buffalo Wild Wings09-01-2017 – 05-01-2018

  * Collaborated with franchise leadership to conceptualize a multichannel marketing program * Managed social media accounts, growing followers by over 200% on Twitter and Instagram

Education

• West Virginia UniversityBachelor's Degree, Strategic and Organizational Communication
• West Virginia UniversityMaster of Arts - MA, Communication Theory and Research

Similar talent on Pangea

Marcela M.Content Strategist | SEO, Content MarketingSt. Petersburg, FLEz E.Digital Marketing Strategist | Content Marketing, Brand Storytelling & GrowthAustin, TXAvantika P.Experienced Digital Marketing & Content Strategy Expert | Specializing in SEO, AI Marketing, and Funnel Optimization | Expert in Brand Messaging, Omnichannel Campaigns, and Social MediaCourtney T.Marketing Strategist and Content Specialist | Driving Business GrowthNew York, NY