Baird Clinkscales

About

Experienced Creative with a demonstrated history of craftsmanship and strategic insights that bring ideas to life in the communications industry. Skilled in Storytelling, Integrated Marketing, Leadership, and Strategy. Strong arts and design professional with an Executive Education focused on Creative Leadership from Yale School of Management. Leads and collaborates with multidisciplinary teams to produce cutting-edge creative and exceptional design solutions that accomplish marketing and business goals.

Experience

• Creative Director · Current Backyard07-01-2023 – 12-01-2024

  Spearheaded task force conducting review of AI imaging, AI video, and AI copywriting tools for content creation. Led creative efforts to establish a new connected, electric cooking brand, developing visual brand language and driving significant DTC sales and social media engagement.

• Creative Director · W.C. Bradley Co.02-01-2022 – 12-01-2024

  Led the internal creative team at W.C. Bradley Outdoor Cooking, focusing on Charbroil and Oklahoma Joe’s brands. Brought Social Media in-house for all W.C. Bradley outdoor cooking brands with overwhelming success, achieving significant cost savings and growth in social media engagement. Developed new influencer programs and AI content creation plans. Restructured creative processes to improve collaboration and efficiencies.

• Fractional CMO · Solari Brands07-01-2021 – 02-01-2022

  Led strategic turnaround and repositioning of Solari Hemp into Solari Brands, overseeing marketing, brand development, and product strategy alignment with emerging consumer demands in the wellness industry.

• Creative Director · "I and love and you"​ pet care11-01-2019 – 02-01-2022

  Led creative direction for a CPG pet start-up, overseeing content marketing, packaging design, and paid social advertising. Orchestrated a brand refresh, achieving increased brand visibility and engagement through innovative marketing strategies.

Education

• Yale School of ManagementExecutive Education, Business Perspectives for Creative Leaders
• South UniversityBachelor of Fine Arts (BFA) with honors, Commercial and Advertising Art
• Texas Christian UniversityPublic Relations, Advertising, and Applied Communication
• Avon Old Farms

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