Alivia Korsun
Art Director & Creative Strategist | Founder, AK Creative Studio | Building Ethical Brands with Story, Strategy & Soul
4 yrs experience · Paducah, KY · <10 hrs/week
About
I love connecting the dots between ideas, people, and opportunities, turning concepts into something tangible and impactful. From creative strategy to business development, my work has always been about one thing: helping brands grow with purpose. Beyond the business world, I’m passionate about ethical living, conscious consumerism, and the intersection of design and strategy. I believe the best brands -- tell a story, create experiences, and build relationships that last. Outside of work, you’ll probably find me: Exploring slow living & ethical design Reading about psychology, business, and human behavior Hunting down the best cardamom latte Dreaming about my next beach trip I believe that business success doesn’t have to come at the cost of creativity or well-being. You don’t have to hustle yourself into the ground to build something meaningful. You don’t have to follow a blueprint that doesn’t fit. You can create a business and a brand that works for you—and I’m here to help you do it.
Skills
Experience
- Business Development Specialist · Innovations Branding House2024-11-01 – 2025-05-01
As a Business Development Specialist, I help hardworking business owners modernize their Brand Equity to drive leads, build loyalty, and support long-term growth. By analyzing market trends and collaborating with cross-functional teams, I develop and implement strategic plans that lead to tangible results.
- New Business Development · Demand Vape2023-06-01 – 2023-11-01
As a team lead for a vape company's marketing department, I excel in communicating effectively across multiple channels and stakeholders by adopting a strategic and collaborative approach. I ensure clarity and alignment by establishing clear communication protocols and utilizing a variety of tools, such as project management software and regular briefing sessions. By tailoring my messaging to resonate with diverse audiences, including internal teams, external partners, and regulatory bodies, I facilitate seamless information flow and address any concerns promptly. My proactive engagement with stakeholders through regular updates and feedback loops ensures that all parties are aligned with our marketing objectives and strategies. This multi-channel communication strategy not only enhances project efficiency but also fosters strong relationships and drives successful outcomes for our campaigns.
- Creative Director · AK Creative Studios2023-04-01 – 2023-11-01
As a freelance brand designer specializing in wellness and lifestyle brands, I bring a unique blend of creativity and strategic insight to each project. My work begins with a deep dive into the essence of each brand, understanding its core values, target audience, and market positioning. I craft visually compelling and cohesive brand identities that resonate with consumers and reflect the brand’s commitment to well-being and quality living. From designing sleek logos and engaging packaging to developing holistic brand strategies, my approach ensures that every design element contributes to a cohesive and inspiring brand experience. My flexibility as a freelancer allows me to adapt to various client needs, while my focus on wellness and lifestyle ensures that each project aligns with current trends and fosters a genuine connection with the audience.
- Small Business Owner · AK Holistic Spaces inc2021-02-01 – 2023-04-01
As an interior designer, I meticulously crafted functional living and working spaces by prioritizing both aesthetics and practicality. My approach began with a deep understanding of my clients' needs, preferences, and daily routines. I incorporated versatile furniture and clever storage solutions to maximize space efficiency and ensure seamless organization. By selecting materials and finishes that blend durability with style, I created environments that are not only visually appealing but also resilient and easy to maintain. Strategic layout planning facilitated smooth workflows and natural movement, enhancing both comfort and productivity. Through a combination of thoughtful design principles and innovative solutions, I transformed spaces into harmonious, functional sanctuaries that enhance the quality of life and work for my clients.
- Real Estate Specialist · Engel & Völkers2020-09-01 – 2022-09-01
As a Real Estate Specialist, I likely contributed to the company's success by assisting clients in buying, selling, and renting properties, providing market analysis, and ensuring a smooth transaction process.
Education
- Boston Architectural CollegeBachelor of Interior Architecture - BArch
- Paducah School of Art and DesignBachelor of Arts - BA, Metal and Jewelry Arts
- Savannah College of Art and DesignHistoric Preservation and Conservation
- Breathe For ChangeRYT 200, Yoga
- Institute for Integrative NutritionWellness Coach, Foods, Nutrition, and Wellness Studies, General
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