Alexandra Nilsson

About

Head of Content Marketing with 6+ years driving growth through organic social, content strategy, and lifecycle marketing for consumer and marketplace products. Leads scalable content systems and creative direction, manages creator teams and influencer programs, and partners cross-functionally to connect content performance to acquisition and retention.

Experience

• Head of Content Marketing · Curtsy05-01-2025

  ● Led content and social strategy across all channels, owning Curtsy’s organic growth and brand voice ● Managed and scaled a team of 8 content creators producing high-volume video content across paid and organic channels (~40 videos/week) ● Built an influencer program of 58 creators, expanding brand reach and strengthening creator partnerships ● Drove significant user acquisition, contributing 100K+ installs per year from organic video content alone ● Defined content systems, testing frameworks, and creative direction to drive consistent, repeatable performance ● Partnered cross-functionally with product, design, and engineering to support launches and growth initiatives

• Senior Marketing Lead · Curtsy03-01-2023 – 05-01-2025

  ● Owned end-to-end social and content strategy across TikTok, Instagram, and other channels ● Developed strategies focused on Gen-Z acquisition, engagement, and retention ● Led cross-functional marketing campaigns in partnership with product, engineering, and design ● Wrote and optimized marketing copy across in-app messaging, push, and lifecycle channels ● Conducted user research to inform messaging, positioning, and feature alignment

• Content Marketing Lead · Curtsy05-01-2021 – 03-01-2023

  ● Scaled Instagram from 20K → 140K+ followers and TikTok from 0 → 23K through consistent content strategy ● Planned and executed email and push campaigns, including targeting, copy, and performance tracking ● Managed marketing campaigns end-to-end from concept through launch and reporting ● Partnered with merchandising to support curated collections and seasonal campaigns

• Social Media Coordinator · Curtsy11-01-2019 – 05-01-2021

  ● Managed Instagram and launched Curtsy’s TikTok, laying the foundation for future social growth ● Developed and maintained content calendar to drive consistent posting and engagement ● Collaborated with users and ambassadors to create community-driven content ● Reported on performance to inform content and growth strategy

Education

• MOORE SCHOOL OF BUSINESS, University of South CarolinaB.S., B.S. Business Administration (Marketing, Management), Minor in Psychology

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