Alexandra S.

About

With a Bachelor of Arts in Digital Communication and Media/Multimedia from Fordham University, this accomplished professional has carved a niche in the marketing and creative industry. As the Co-Founder and Marketing and Strategy Director at Matcha Butter Studio, they are instrumental in developing marketing strategies and driving brand growth. Their entrepreneurial spirit is further showcased through Pen & Plate Creative, where they provide consulting services to small businesses, focusing on social media direction and brand development. Previously, they honed their skills as a Brand Marketing Coordinator at Rokt, where they coordinated marketing activities and analyzed campaign performance. Their journey began as a Marketing Intern at Belgian Boys, where they successfully grew the company's Instagram presence by 25%. Additionally, their role as a Photographer at Indulgent Eats highlights their creative prowess in capturing compelling brand imagery.

Experience

• Co-Founder / Marketing and Strategy Director · Matcha Butter Studio05-01-2024

  As a Co-Founder and Marketing and Strategy Director, likely responsible for developing marketing strategies, overseeing brand development, and driving business growth.

• Founder & Consultant · Pen & Plate Creative07-01-2020

  Freelance consulting for small businesses in need of social media direction, brand and vision definition, and copywriting for marketing work (press releases, blog posts, email newsletters, etc.).

• Photographer · Indulgent Eats11-01-2018

  As a Photographer, likely responsible for capturing high-quality images for brand promotion and social media content.

• Brand Marketing Coordinator · Rokt08-01-2021 – 04-01-2024

  Worked with the marketing team to coordinate day-to-day activities, draft written materials for various platforms, conduct research, monitor industry trends, support corporate gifting, assist in website rollout, and analyze campaign performance.

• Marketing Intern · Belgian Boys06-01-2019 – 06-01-2020

  Collaborated with companies and influencers to build digital presence on Instagram, grew Instagram page by 25%, curated photos and captions, created content calendars, spearheaded content creation, and reported social insights.

Education

• Fordham UniversityBachelor of Arts - BA, Digital Communication and Media/Multimedia

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