Babi Oloko

About

I’m a marketing manager with a passion for building brands, driving lead generation, and creating content strategies that deliver real business results. With a background spanning McKinsey, Ralph Lauren, and fast-growing startups like 2045 Studio, I blend creative storytelling with data-driven execution across digital, social, and brand marketing. Highlights: • Grew social media engagement by 75%+ and drove 30% of all inbound client leads at 2045 Studio. • Developed global brand tone guidelines at Ralph Lauren, ensuring cross-market alignment. • Produced a podcast that reached 19.8K downloads, leading content strategy across channels. Whether launching a 360° marketing campaign, leading social content for growth, or aligning brand narratives to business goals, I focus on turning creative ideas into measurable impact. Let’s connect! I'm passionate about helping brands grow smarter and faster. Skills: Content Strategy | Marketing Management | Brand Development | Social Media Marketing | Copywriting | Product Marketing | Inbound Growth | KPI Tracking | Campaign Strategy

Experience

• Senior Content Strategist (Freelance, Part-Time) · 270M2023-08-01 – 2025-02-01

  • Clients: Agri Produce, Douglas Elliman, Tocca, Alchimie Forever, Procera Gin • Collaborate with advertising strategists to craft high-impact social content, newsletters, and blog posts for clients. • Execute creative strategies and manage social media channels for multiple campaigns and clients simultaneously. • Oversee community engagement efforts, fostering brand affinity and maintaining active dialogue with target audiences.

• Marketing Manager · 2045 Studio2024-02-01 – 2024-11-01

  • Built and launched the company's first integrated marketing strategy, directly driving 30% of all inbound client leads in H1 2024. • Developed and executed digital, social, and content campaigns, achieving a 74.73% increase in LinkedIn followers and 9% average engagement rate. • Produced and promoted a 12-episode thought leadership podcast, generating 19.8K+ downloads through strategic guest curation and distribution planning. • Ghost-wrote thought leadership articles for the CEO, securing external publication in Fast Company and enhancing brand credibility. • Tracked, analyzed, and optimized KPIs across engagement, conversion, and audience growth to maximize ROI. • Hired and managed freelance marketing contractors; oversaw campaign budgets and strategic marketing investments.

• Freelance Content Writer · 2045 Studio2023-09-01 – 2024-02-01

  • Designed, wrote, and managed a weekly marketing newsletter, achieving an 88% open rate through audience-driven content strategy. • Supported brand storytelling across digital channels, aligning messaging with business goals and audience insights.

• Associate Copywriter, Corporate Communications · Ralph Lauren2022-05-01 – 2024-02-01

  • Developed internal communications copy for 35+ global campaigns, boosting employee engagement and ensuring brand alignment. • Created Ralph Lauren’s first internal style and tone guide, standardizing corporate communications across regions and teams. • Partnered with marketing and HR stakeholders to refine messaging for internal brand campaigns and employee programs.

• Copywriter (Freelance, Project) · mimosa2023-08-01 – 2023-10-01

  • Clients: GUESS, GUESS Kids, Marciano • Transformed creative briefs into brand narrative documents and social media content for clients (GUESS, Marciano, and GUESS Kids), maintaining a consistent brand tone and voice across multi-channel campaigns.

• Multimedia Editorial Assistant (Contract) · McKinsey & Company2021-09-01 – 2022-06-01

  • Wrote SEO-optimized marketing content for global business audiences across blogs, newsletters, and client communications. • Authored a feature article on fashion and tech, leveraging consumer insights to reach new audiences and drive 13K+ reads within six days. • Contributed to cross-functional innovation initiatives to improve audience engagement and brand reach.

• Intern · Janet Yang Productions2022-02-01 – 2022-05-01

  Read submitted screenplays and wrote coverage for Janet Yang Productions.

• Web Editor, Staff Writer, & Art Board Member · The Harvard Advocate2019-11-01 – 2022-03-01

  • Reinvigorated magazine’s stagnant digital presence by pitching and writing 45% of the blog articles published in 2020. • Solicited and reviewed art submissions for the oldest continuously published college art and literary magazine in the U.S. • Wrote original fiction and creative essay pieces for the blog.

• Staff Writer - Art Board · The Harvard Crimson2018-01-01 – 2021-12-01

  • Pitched and wrote culture news articles under deadlines for The Crimson, which receives 1.2 million page views/month. Covered events such as the Governor’s Ball Music Festival.

• Publishing Intern · Creative Artists Agency2021-07-01 – 2021-07-01

  • Identified high-level creators for commercial and marketing partnerships; conducted qualitative consumer research. • Read submitted manuscripts and prepared reader’s reports. • Pitched ideas for projects and clients that were ultimately pursued by agents.

Education

• Harvard UniversityBachelor's Degree, History and Literature (Ethnic Studies); History of Art and Architecture (Contemporary)
• Harvard UniversityBachelor's degree

Similar talent on Pangea

Dennis A.Experienced Marketing Leader Driving Business GrowthNew York, NYTina L.Director of Marketing | Growth Strategy & Brand Storytelling (10+ Years)Bethlehem, PADana C.International Brand Marketing & Project Management Professional in Beauty, Fashion & LifestyleNew York, NYEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NY