alexandra salcedo

About

I was born creative and resourceful. Fast learner, social media lover. Fluent in English and Spanish. Started out as a copywriter and account exec at a PR firm. Then quit my 10 year career in marketing to become a Yoga Teacher Trainer, leading 29 trainings so far. Built a following of over 80K on social @LaYogini and a digital presence with online courses on yoga, meditation, and other wellness topics at www.LaYogini.co with over 4000 students enrolled Hosted Wellness Retreats to Bali, Morocco, India, Spain and Colombia. I love photography, design, art, plants, travel and crafts. For the past 2 years I have led a Mentorship program to help new entrepreneurs connect with their passion and purpose. Really good at helping them explore a great variety of options to get their product or service on the map. Currently getting certified as a Peak Performance Coach at the Flow Research Institute founded by Steven Kotler. After 10 years as an enterpreneur I MISS TEAM WORK. I want to be part of a family, I want to learn from others and this is the perfect time to get started!

Experience

• Marketing Director · La Yogini SAS12-01-2013

  Director for an online campus at www.LaYogini.co, leading Online Courses, Certifications and Wellness Retreats to Bali, India, Morocco, Spain and Colombia for a community of over 119K on Instagram, 7K on Facebook and 3K on YouTube.

• Marketing & Social Media Strategist · Inversiones Ultramar SAS01-01-2006 – 09-01-2021

  Family business. I was in charge of all its communications strategy, advertising, marketing, community management, graphic design, among others. Inversiones Ultramar SAS owns La Bodega de los Vinos and Fior Di Pizza Restaurante.

• Marketing, Design and Social Media Consultant · Alexandra Salzedo01-01-2013 – 06-01-2020

  AlexandraSalzedo.com was my blog where in addition to offering useful content in the areas of design, marketing and social media, I offer Consulting services for SMEs and Companies that need advice on their organizational structure and Social Media Marketing strategies. I also offer graphic design, web design, professional advertising photography and community management services.

• Social Media Manager · Design Lab Coolhunting Store & Café02-01-2014 – 06-01-2016

  Development of communication and community management strategies for the online presence on Facebook, Instagram, and Pinterest of this design and coffee shop located in the Palmas Mall in Barranquilla.

• Social Media Manager · Casa Prado08-01-2013 – 07-01-2014

  Development of communication and community management strategies for the Online presence on Facebook, Instagram, Twitter and Pinterest of this Art, Fashion & Design Gallery in the Prado neighborhood of Barranquilla.

Education

• Flow Research CollectivePeak Performance Coach, Performance
• Yoga Works New YorkYoga Instructor, Health and Wellness, General
• AeroYoga Institute MadridAerial Yoga Instructor, Health and Wellness, General
• Universidad del NorteMaster in Business Administration, Business Administration and Management, General
• Universidad del NorteMajor in Marketing, Marketing
• Pontificia Universidad JaverianaCommunications with a Minor in Advertising, Mass Communication/Media Studies

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