Melanie Diaz Monsalve

About

I’m a curious and creative marketing mind who’s always exploring new ways to connect people with powerful ideas. With a background in brand storytelling, content strategy, and social media, I help mission-driven brands bring their purpose to life through creative assets that speak to the right audience—and move them to act. My journey has been shaped by constant curiosity and a passion for learning, from communications and advertising to e-commerce and AI. I’ve helped emerging startups and values-led brands carve their identity, tell their story, and grow their communities across digital platforms. What drives me is the power of clarity, creativity, and connection. Whether it's launching a new product, growing your presence on social, or crafting narratives that resonate. I’m here to help you create something impactful, together.

Experience

• Brand Strategist · Dextego05-01-2023 – 12-01-2024

  -Conducted comprehensive market research and competitive analysis to identify key trends and opportunities for brand differentiation. -Planned and promoted webinars, collaborating with internal teams to feature relevant topics and speakers. -Curated and managed content across multiple platforms (website, social media, blog posts) to maintain brand consistency. -Managed the creation and design of infographics and visual content to enhance brand visibility.

• Communications and Marketing Lead · Franco Blueprint, Inc.11-01-2020 – 05-01-2023

  -Assisted in the execution of marketing campaigns, including email marketing and webinars, monitoring performance and making data-driven improvements. -Created bimonthly case studies and impact stories, showcasing the value and impact of services provided to clients. -Monitored, evaluated, and reported on industry trends and activities, making strategic recommendations for future campaigns. -Planned and executed marketing campaigns to support webinars, integrating email marketing, follow-ups, and performance tracking.

• Content Manager · Casa Dos Chicas Café10-01-2021 – 05-01-2023

  - Developed and executed a comprehensive content strategy, including monthly newsletters and blog posts to promote brand visibility. - Promoted team member content, media appearances, and articles across digital channels, amplifying their voices and expertise. - Developed and managed content calendars, creating engaging LinkedIn, Facebook, and Instagram posts aligned with short- and long-term marketing goals. - Scheduled and posted monthly social media content, fostering a community around the brand through timely engagement.

Education

• Miami Ad School Buenos AiresAssociate of Arts - AA, Advertising, Copywriting, and Applied Communication
• Brother Ad SchoolPlanning + Design Thinking + Creativity, Strategic Planning and Creativity in Digital Media
• University of Buenos AiresLicenciatura en Ciencias de la Comunicación, Communications
• International Institute of Global StudiesDiplomat in Marketing, Marketing
• GoogleAI Essentials

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