Alexandra Vogel

About

With expertise in concept development and art direction, I bring ideas to life—from small to large-scale brand campaigns. Passionate about storytelling and building new brand worlds. 4 years experience of specialization in social first content and 3+ years experience on working for beauty related campaigns. 2020 Alumni from Fabrica Research Center, communication hub powered by United Colors of Benetton.

Experience

• Creative (Campaigns, Social first content, Creative Consultation) · Self-employed2025-03-01 –

  Open to new projects For my personal online portfolio please go here: https://alexandravogel.squarespace.com

• Creative · Boomerang. Part of Publicis Groupe2021-10-01 – 2025-04-01

  Concepting big ideas • Social content • Social playbooks and strategies • Overseeing art direction for design or post production • Creator briefs • Scripts for campaigns • Visual guidelines • On set art direction • Creative Consultation • Always on content & more. In the creative lead on projects for global clients, collaborated on winning creative pitches, 3+ years working beauty + personal care campaigns and content strategies, 3+ years in working and specializing in social first advertising.

• Videomaker & Creative · Fabrica2019-11-01 – 2020-12-01

  Awarded a 1 year artist residency at Fabrica, a unique gem powered by United Color Of Benetton, for young creatives under 25 years old. Concepting on campaigns with a focus on social issues • Videomaking • Art direction • Research

• Production Assistant · Studioset2019-07-01 – 2019-11-01

  Assisting on global and local campaigns as a PA

Education

• Rome International Film School1 Year Program
• Nicolae Tonitza Fine Arts SchoolHigh School Diploma, Fine Arts - Art History - General Culture

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