Dana C.

About

Hello and welcome! I’m a Creative Operations & Project Management professional with 8+ years of experience supporting executives, coordinating campaigns, and developing digital content for 100+ global brands across beauty, fashion, and lifestyle. My background sits at the intersection of content creation and operational execution — I thrive when I’m both building ideas and keeping the moving parts organized. Whether managing campaign roadmaps, preparing client-facing reports, or acting as the go-to person behind the scenes, I bring a unique mix of creativity, structure, and calm under pressure. Highlights: • Coordinated 100+ brand campaigns, contributing to 25–30% boosts in engagement and visibility. • Supported executives with calendar, travel, and logistics management for high-visibility events and partnerships. • Built websites and consulted on SEO to help small businesses improve online presence and performance. Core Skills: Executive Support • Project Coordination • Campaign Management • Client Relations • Creative Operations • Content Marketing • Social Media Strategy • Copywriting & SEO • Event Management I’m currently seeking remote opportunities in Media Project Management, Creative Strategy, or Executive Support — roles where I can combine creative thinking with operational excellence to deliver results.

Experience

• Project & Marketing Consultant · Freelance2023-10-01 –

  Designed and launched websites for small businesses and nonprofits using WordPress, HTML, CSS, and JavaScript, helping clients improve digital presence and functionality. Advised clients on SEO and content strategy, resulting in an average 25% increase in visibility and 30% boost in engagement. Coordinated project timelines and deliverables, ensuring all websites and marketing updates were delivered on time and within scope. Created client-facing reports and guides, supporting ongoing site maintenance, brand growth, and repeat client collaboration.

• Model & Content Creator · Dana Conlin Inc.2016-11-01 –

  Collaborated with 100+ global brands, photographers, stylists, and makeup artists on campaigns and photoshoots, ensuring alignment with client brand aesthetics and boosting engagement. Crafted social media accounts for 20+ brands, increasing follower engagement by 30%. Managed complex travel, diary, and production logistics for high-profile fashion and entertainment clients across 8+ countries, ensuring seamless execution of events and shoots. Booked international travel and prepared detailed itineraries while coordinating across 5+ global teams, streamlining communications and reducing delays by 20%. Negotiated 10+ vendor and client contracts and led end-to-end campaign production, resulting in timely delivery of fashion and branding projects under budget. Produced branded digital content (video, editorial, and social media) for 20+ clients, boosting follower engagement by 30% on Instagram and TikTok. Exercised discretion while managing high-pressure deadlines and shifting priorities across cross-functional teams, ensuring uninterrupted operations during high-stakes events.

• Brand Ambassador & Consumer Educator · Hart Agency, Bowery Collective, New Grounds Promotions2019-04-01 – 2025-02-01

  Managed 200+ event activations and consumer campaigns for luxury spirits brands (bars, restaurants, retail). Coordinated product launches and promotions, directly engaging with 1,000+ consumers per month across multiple venues. Reported campaign results and feedback to brand managers, contributing to repeat activations and improved client ROI. Acted as liaison between brand reps and venue partners, ensuring 100% smooth execution of events.

• Promotions Intern · Allied Integrated Marketing2015-08-01 – 2015-12-01

  Promoted up-and-coming films by establishing relationships between the company and local businesses. Developed organization, research, multitasking and time management skills. Provided in-depth analyses of local businesses in relation to project objectives.

• Creative & Brand Consultant · Freelance10-01-2023

  Designed and launched 10+ websites for small businesses and nonprofits using WordPress, HTML, CSS, and JavaScript, helping clients increase online leads by up to 40%. Advised clients on SEO and content strategy, driving an average 25% increase in search visibility and 30% boost in engagement within three months. Coordinated 15+ projects end-to-end, delivering all websites and marketing updates 100% on time and within scope. Built client-facing guides and reports that improved client retention, leading to 60% repeat business and ongoing collaborations.

• Model & Content Creator · Dana Conlin Inc11-01-2016

  • Collaborated with 100+ global brands, photographers, stylists, and makeup artists on campaigns and photoshoots, ensuring alignment with client brand aesthetics and boosting engagement. • Crafted social media accounts for 20+ brands, increasing follower engagement by 30%. • Managed complex travel, diary, and production logistics for high-profile fashion and entertainment clients across 8+ countries, ensuring seamless execution of events and shoots. • Booked international travel and prepared detailed itineraries while coordinating across 5+ global teams, streamlining communications and reducing delays by 20%. • Negotiated 10+ vendor and client contracts and led end-to-end campaign production, resulting in timely delivery of fashion and branding projects under budget. • Produced branded digital content (video, editorial, and social media) for 20+ clients, boosting follower engagement by 30% on Instagram and TikTok. • Exercised discretion while managing high-pressure deadlines and shifting priorities across cross-functional teams, ensuring uninterrupted operations during high-stakes events.

• Brand Ambassador & Consumer Educator · Various Agencies02-01-2019 – 02-01-2025

  Managed 200+ event activations and consumer campaigns for luxury spirits brands (bars, restaurants, retail). Coordinated product launches and promotions, directly engaging with 1,000+ consumers per month across multiple venues. Reported campaign results and feedback to brand managers, contributing to repeat activations and improved client ROI. Acted as liaison between brand reps and venue partners, ensuring 100% smooth execution of events.

• Social Media Manager · Overt NYC2017 – 2017

  Managed the brand’s social media presence across Instagram, TikTok, and Facebook, creating consistent content that reflected the brand’s identity. Produced and scheduled content including lifestyle/product photography, influencer features, campaign launches, and behind-the-scenes storytelling. Built and maintained relationships with influencers and brand partners to expand reach and credibility within the fashion and accessories space. Monitored performance analytics to identify trends and adjust content strategy for stronger engagement and growth. Collaborated with the founder and creative team to align digital campaigns with product drops, seasonal launches, and overall brand vision. Engaged with the online community through comments, DMs, and customer responses, strengthening loyalty and driving sales.

Education

• Manhattan UniversityBachelor of Science (B.S.), Marketing
• SkillcrushFront-End Web Development, Web Page, Digital/Multimedia and Information Resources Design
• Richmond American University LondonFashion Merchandising, Intermediate Italian & History
• Bryant UniversityBusiness Administration and Management, General

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