Alexandria Oxspring

About

With a robust educational background in creative direction, sustainability, and fashion, I have honed my expertise across various sectors in the luxury market. I hold an MA in Creative Direction for Fashion and Beauty from Solent University and have completed specialized courses in sustainability and Japanese language. My career spans roles such as Freelance Consultant, Brand Strategist, and Brand Manager, where I have significantly contributed to brand strategy and management in beauty, wellness, and art. At La Perla Beauty, I advanced from Global Content Manager to Product Manager, driving product development and marketing strategies. My experience includes global content and brand strategy development, beauty trend analysis for WGSN, and creative direction for IBM in collaboration with Solent University. As a former freelance makeup artist, I have worked on international productions and high-profile events. My diverse skill set is complemented by leadership and management training, making me a versatile asset in the creative industry.

Experience

• Freelance Consultant - Brand Strategist & Brand Manager · Across Beauty, Wellness & Art - Luxury Market02-01-2023

  As a Freelance Consultant, contributed to brand strategy and management across beauty, wellness, and art sectors within the luxury market.

• Global Content Manager Promoted to Product Manager · La Perla Beauty02-01-2022 – 02-01-2023

  Managed global content and transitioned to product management, overseeing product development and marketing strategies.

• Global Content and Brand Strategist · Agency and Brand Side09-01-2019 – 02-01-2022

  Developed and implemented global content and brand strategies for various agencies and brands.

• Beauty Trend Expert Asia (WGSN Mindset Contributor) · WGSN01-01-2020 – 01-01-2020

  Contributed insights on beauty trends in Asia for WGSN Mindset.

• Project Creative Director (IBM X SOLENT UNIVERSITY) · IBM09-01-2018 – 06-01-2019

  Led creative projects in collaboration with Solent University, focusing on innovative solutions and strategies.

• Content Manager & Brand Strategist · Freelance, self-employed10-01-2016 – 09-01-2018

  Provided content management and brand strategy services as a freelancer.

• Freelance Makeup Artist · Makeup Artist08-01-2010 – 09-01-2018

  Traveled globally for productions in runway, television, and film. Served as Head of Makeup on 'Pieces of You' and worked with high-profile clients and events.

• Retail Artist & In Store Visual Merchandiser · MAC Cosmetics02-01-2013 – 09-01-2016

  Executed visual merchandising and retail artistry for MAC Cosmetics.

• Brand Director, Product Development and Marketing Manager · Beauty Brand08-01-2011 – 09-01-2016

  Founded and developed a beauty brand, overseeing product development, marketing, and strategic positioning.

Education

• Solent UniversityMA Creative Direction for Fashion and Beauty, Creative Direction
• Future Learning & London College of FashionOnline Short Course Fashion and Sustainability, Sustainability Studies
• ISI Language SchoolCertificate, Japanese language
• Training FuturesLevel 4 Advanced Apprenticeship, Leadership and Management
• AOFMTotal PRO, Fashion Makeup
• Chesterfield CollegeBTEC National Diploma in Fashion and Clothing, Fashion

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