Mary Field

About

With a BA in Fashion Marketing from the London College of Fashion and a background in Strategic Digital Marketing from the London College of Communication, I have honed my skills in marketing, branding, and digital media. My career began in 2016 as a freelance marketer, where I provided social media consulting, content creation, and market research for various brands, including luxury picnic and skincare companies. As an Account Executive at Ella Creations, I managed social media and PR strategies for businesses in Naples, FL. My role as Social Media Coordinator at Lumé Lash Brow Beauty involved increasing brand recognition and launching successful ad campaigns. I also interned at The New Naples and Cypress and Palm Boutique, where I developed content strategies and engaged with influencers. My expertise lies in crafting compelling content and enhancing brand visibility across digital platforms.

Experience

• Marketing · Freelance, Self Employed03-01-2016

  Social Media Marketing Consulting, Copywriting, Content Creation, Professional Photography and editing, Market and Trend Research. Used Influencer relations and content marketing to increase brand awareness for luxury picnic company. Created engaging content for Skincare brand. Content tester for 1 million TikTok Account, assisted with viral content creation and management. Successfully managed real-estate website, created content and images as well as wrote descriptions of property listings and consulted about future marketing and social media strategy and planning. Provided Marketing Consulting for Chiropractic firm based on Social Media engagement and Brand referrals. Provided creative direction and styling for a Jewelry designer in London as well as crafted on brand content for their website and social channels.

• Account Executive · Ella Creations07-01-2020

  Social Media Marketing and Manager, PR and Content Strategy. Assists on the social media and marketing of several major businesses in the Naples, FL area.

• Social Media Coordinator and Marketing Manager · Lumé Lash Brow Beauty04-01-2019 – 10-01-2019

  Increased brand recognition and social media presence and interaction. Successfully created and managed promotions and social ad campaigns. Increased social media engagement through interactive Instagram stories. Managed brand outreach for referrals with local companies and with relevant brands through Instagram. Expanded community and influencer outreach. Assisted in the marketing for the successful launch of the brand's first two franchises as well as creating content and marketing for the launch of their product lines. Managed social media marketing campaigns, developed relevant content that reached the brand's target consumers, created, curated and managed all published content on social channels (Instagram, Facebook, and YouTube - images, videos, and YouTube videos), monitored and responded to users while cultivating leaders and sales, oversaw design for media on social channels, engaged and listened to consumer wants and developed relevant content, analyzed key metrics, compiled result reports for management.

• Social Media Marketing Intern · The New Naples04-01-2019 – 07-01-2019

  Assisted with brand strategy, content creation, social media management, influencer engagement, and audience development and growth. Gained hands-on experience with photography, photo editing, and advertiser relations management. Attended client meetings, helped lead a social media workshop at a major corporate incentives retreat, attended a press trip for bloggers in Miami, and created quality, on-brand written and visual content for publication on various platforms.

• Summer Intern · Cypress and Palm Boutique07-01-2018 – 09-01-2018

  Social media marketing and content creation intern. Created and styled engaging content for Instagram stories and posts. Styled, shot, and edited pictures for website. Created content for new merchandise and designed detailed social media marketing ideas. Created social media branding vision board and marketing mockups. Researched local influencers to work with that fit with the brand's identity.

Education

• London College of Fashion, University of the Arts LondonBA Fashion Marketing, Marketing, Branding, Business, Digital Media
• London College of Communication, University of the Arts LondonStrategic Digital Marketing
• Proctor Academy

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