Alexis Higgins

About

Hi, I’m Alexis! I’m a creative graphic designer and marketing professional passionate about turning strategic ideas into powerful, visual experiences. I specialize in branding, print, and digital design, with 7+ years of experience spanning healthcare, manufacturing, and agency clients. I’ve led design for internal campaigns, marketing rollouts, and executive communications—often working cross-functionally with HR, marketing, and executive teams. I hold a Bachelor's in Marketing from Baker College and have advanced skills in Adobe Creative Suite, campaign development, and brand storytelling. My work speaks for itself—check out my portfolio: alexishiggins.xyz Let’s connect if you're looking for someone who combines design craft with marketing strategy to create meaningful impact.

Experience

• Communications Specialist · The Webb School09-01-2025

  As a Communications Specialist, likely responsible for managing internal and external communications, developing content for various platforms, and enhancing the school's public image.

• Marketing Specialist + Graphic Design · Livonia Tool and Laser06-01-2021

  Developed and executed branding and marketing strategies, positioning the company as an industry leader. Led creative direction and design execution for digital and print collateral, including product catalogs, brochures, advertisements, trade show materials, and large-format graphics. Analyzed social media trends and developed content strategies that boosted brand engagement and awareness. Managed multiple projects simultaneously, ensuring alignment with brand objectives, timely delivery, and high design standards.

• Communications Specialist + Graphic Designer · American Health Partners07-01-2023 – 09-01-2025

  Spearheaded the conception and execution of high-impact marketing materials across print, digital, and environmental graphics, ensuring brand consistency and audience engagement. Acted as a strategic creative lead, collaborating with HR, marketing, and executive teams to develop compelling campaigns for internal and external audiences. Managed and executed diverse design projects, including billboards, books, social media graphics, corporate signage, business cards, and newsletters tailored to healthcare and senior living markets. Provided creative mentorship to marketing specialists and social media specialists, fostering skill development and design innovation. Led cross-functional teams with social media specialists and marketing strategists, ensuring projects met objectives, deadlines, and high-quality standards.

• Graphic Designer · GreenCup Digital02-01-2023 – 07-01-2023

  Translated complex client needs into compelling digital and print designs, strengthening brand presence across multiple industries. Collaborated closely with project managers, social media strategists, and clients to develop engaging marketing materials. Maintained efficient communication in a remote setting, ensuring seamless project execution and client satisfaction.

Education

• Baker CollegeBachelor's degree, Marketing/Marketing Management, General
• Baker CollegeAssociate's degree, Business Administration and Management, General
• University of Tennessee, KnoxvilleCertificate, Digital Marketing
• Hillsdale High SchoolHigh School Diploma

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