Kaitlyn Gernatt

About

I’m a collaborative, concept-driven creative who thrives on turning ideas into campaigns that make an impact. Over the past 7+ years, I’ve led digital and print projects across CPG, tech, retail media, healthcare, pharma, real estate, and higher education. TLDR: If it needs creative, I’m in. I take pride in pitching a million ideas (sometimes all at once), and teaming up with stakeholders to bring smart, impactful work to life. Data helps guide my decisions, but storytelling is what makes the magic happen. I’m looking to collaborate with teams where creativity is celebrated, collaboration is key, and the work actually makes a difference.

Experience

• Art Director · CVS Media Exchange (CMX)07-01-2024

  - Manage all campaign creative in the General Merchandise and Consumables (CPG) vertical, working with suppliers including Hallmark, Duracell, Mars-Wrigley, and Hershey’s and providing feedback to ensure IAB and CVS standards. - Review and provide art direction to designers when creating original co-branded campaign creative. - Collaborate with designers to create turn-key solutions for Proof of Live (mock-ups of launched creative) and Creative Review decks. - Spearheaded CMX’s first Universal Dynamic Creative Optimization (DCO) template, working cross-functionally to create a quick go-to-market option for suppliers and directed the first beta tests. - Mentor designers in design thinking, creative problem solving, and pitching their work.

• Digital Designer · CVS Media Exchange (CMX)11-01-2023 – 06-01-2024

  - Designed and versioned sponsored co-branded digital banners, paid social, and responsive landing pages on tight deadlines for advertisers in Pharma, Health/Wellness, Beauty/Personal Care and General Merchandise/Consumable (CPG) verticals. - Compiled mockups of live advertisements for clients post-campaign launch. - Brands worked with include Goldbond, Maybelline, Novo Nordisk, Moderna, and Haleon.

• Social Media Manager + Digital Designer · Honor Code Creative10-01-2022 – 09-01-2024

  - Built monthly content calendars with 3+ weekly posts, including copywriting, graphics, animations, and reels for Instagram, Facebook, and LinkedIn. - Utilized account data performance to inform future content and post schedules. - Drove traffic to pages through organic social, improving page visits for Instagram by 24.6% and Facebook by 141.6% in one year. - Designed engaging monthly email newsletters and scheduled campaigns in Mailchimp with a 45%+ open rate.

• Designer + Owner · Kaitlyn Gernatt Design05-01-2016

  - Create and update branded marketing materials, including brochures, case studies, social media posts, webpage design, and PowerPoint presentations. - Execute and produce direct mail campaigns. Devise branded materials such as white papers, reports, and stationery. - Analyze social trends and client market, formulating copy, graphics, animations, and videos for various social media platforms. - Prepare prepress files and coordinate with print vendors for production. - Clients and collaborations include Cleveland State University College of Law, Cooper Planning Group, Epsilon, Lesley University, Mayo Clinic, and YJP Boston.

• Graphic Designer · Cleveland State University College of Law05-01-2023 – 06-01-2024

  - Used Adobe Creative Suite to update and create new brand assets and collateral to recruit and retain students.

Education

• Lesley UniversityBachelor of Fine Arts (BFA), Graphic Design
• Lesley UniversityProfessional Certificate, User Experience (UX) Design

Similar talent on Pangea

Phillip R.Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing ExpertSophia M.Experienced Designer and Social Media ManagerNew York, NYAmina H.Creative Strategist | Designer | Human-Centered Thinker | Cornell University AlumNew York, NYNicole C.Creative Director | Brand Designer | Versatile Creative | Brand Visionary | Designing for Positive ImpactChicago, IL