Jenyse McGinnis

About

Strategic brand and web designer passionate about helping service-based businesses attract high-paying clients with elevated, cohesive design. With a background in creative advertising and a focus on high-end brand transformation, I’ve crafted impactful identities and websites that drive growth and resonate with premium audiences. Outside of designing, I enjoy exploring new cities and capturing moments that inspire my creative projects.

Experience

• Founder · JD Creative Studios09-01-2024

  JD Creative Studios specializes in helping service-based businesses attract high-paying clients through strategic, high-end design solutions. Our approach is built around creating cohesive brand identities and refined online experiences that elevate your business and resonate with discerning audiences. By combining impactful visuals with tailored strategies, we empower your brand to stand out in a competitive market and connect deeply with clients who value quality and professionalism. At JD Creative Studios, we don’t just design; we craft brand experiences that turn potential clients into loyal, high-value customers.

• Graphic Design Marketing Intern · MSU Health Care02-01-2023

  Crafted an extensive portfolio of print materials, seamlessly communicating the essence of over 40 clinics' services to enhance patient engagement. Collaborated closely with healthcare professionals, ensuring content accuracy and adherence to brand integrity. Skillfully balanced multiple design projects, showcasing stellar project management skills and meticulous attention to detail. Instrumental in evolving MSU Health Care's visual identity, aligning design initiatives with overarching branding strategies to bolster the organization's professional image.

• Street Team Member · Michigan State University09-01-2022

  Spearheaded transformative social media campaigns for nonprofit organizations, markedly amplifying engagement and broadening reach. Championed collaborative efforts to develop and implement cohesive brand strategies, achieving a unified and compelling brand narrative across all platforms. Demonstrated artistic prowess by designing visually arresting graphics, logos, infographics, and marketing collateral, significantly elevating brand awareness and ensuring messages resonated deeply with target audiences.

• Graphic Design & Social Media Intern · Gus Macker #JacksonMI01-01-2023 – 08-01-2023

  Orchestrated the creation of captivating promotional content, propelling the Gus Macker brand to new heights with record-breaking digital engagement. Engineered strategic social media campaigns in synergy with marketing objectives, culminating in a substantial 40% growth in audience engagement and setting a new benchmark with over 250 team sign-ups. Masterminded a marketing strategy that shattered expectations and generated a remarkable $5,000 in sponsorship surpluses, underscoring my strategic acumen and creative prowess.

• Marketing Communications Intern · Mosaic CCDA05-01-2019 – 09-01-2022

  Steered social media platforms with strategic finesse, achieving an impressive 4% engagement rate by broadcasting pivotal community updates. Led a pivotal fundraising campaign, orchestrating efforts that culminated in over $5,000 raised for local initiatives, showcasing exceptional organizational and leadership capabilities. Revitalized operational efficiencies, implementing a clothing organizational system that propelled profits by 20%, highlighting my innovative approach to problem-solving and operational excellence.

Education

• Michigan State UniversityBachelor of Arts - BA, Advertising
• St. Joseph High School

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