Ali Haider Atiq Khurshid

About

Ali is a Product Leader with over 5 years of experience in spearheading product strategy, growth, and execution for early-stage startups and enterprises. Proven ability to take products from concept (0 to 1) to significant scale, exemplified by growing a user base to 1 million in under two years and achieving 300% revenue growth through product experimentation. Expertise in leveraging user research, data analytics, and A/B testing to inform product decisions and drive key metrics such as MRR growth (100% in 6 months) and conversion rate improvements (50% increase). Passionate about building customer-centric solutions and transforming business operations through technology, as demonstrated by leading the development of an enterprise OS that cut onboarding time by over 70% and IT costs by 50%. Co-founder of a startup studio that supported 20+ startups in raising nearly $20 million.

Experience

• Head of Product · Adam Smith International04-01-2023 – 08-01-2024

  Spearheaded the digital transformation for ASI, a 2000-person organization, by leading the strategy and development of "ASI OS," an end-to-end HRIS and FinOps product using bubble. ● Reduced complex employee onboarding time across 30 countries by over 70% through a streamlined, compliant digital process. ● Cut IT expenditure by over 50% by replacing Microsoft's suite with the custom ASI OS. ● Automated HRIS operations (time logging, expense recording, leave management, approvals, performance management) onto a single platform. ● Integrated FinOps functionalities including PO/invoice generation, supplier invoice management, and automated intercompany transaction reconciliation, significantly improving data hygiene, reporting accuracy, and project margins. ● Developed a project management module for resource allocation, revenue forecasting, expense tracking, and client invoicing. ● Successfully transitioned the entire organization to ASI OS via a phased rollout and agile iteration cycle. ● Conducted extensive stakeholder interviews to define problems and architect solutions addressing operational inefficiencies across a $100M+ project portfolio. Founding Member (Product Lead)

• Product Manager · Trikl06-01-2022 – 12-01-2022

  Led product initiatives for an investment application enabling retail investors to seamlessly invest in financial instruments. ● Integrated with AMCs to deliver a fully digital investment and withdrawal process. ● Developed functionality to invest spare change by scraping transactional SMS. ● Focused on user research to understand savings behavior, define ICP segments, and drive the prod

• Product Lead · Taraki12-01-2021 – 12-01-2022

  Led the product team for an early-stage blue-collar job marketplace for Pakistan. ● Rolled out a B2C app featuring seamless onboarding for blue-collar workers, profile building, digital business cards, CV generation, job browsing, in-app skill assessments, and application tracking. ● Launched a B2B ATS for employers, enabling organization registration, job posting, candidate profile viewing (with skill assessment results), and candidate processing. ● Implemented a gamified experience with badges to incentivize user actions (e.g., document uploads) leading to better job prospects. ● Scaled the platform to 50,000+ job applications within 12 months. ● Setup a data-driven approach using Mixpanel for user journey analysis and hypothesis generation for growth experiments. ● Employed exte

• Growth Manager · CreditBook04-01-2020 – 12-01-2021

  Commissioned to take the financial management mobile app for SMEs from 0 to 1. ● Drove user acquisition from 0 to 1 million users in under 2 years, maintaining a CAC below $1 for most channels. ● Contributed to CreditBook successfully raising $10 million in funding. ● Conducted extensive user research with super users to identify value drivers and inform product functionality. ● Established analytics infrastructure (Amplitude, Adjust) for in-app behavior tracking and deep funnel attribution for growth experiments. ● Developed in-app engagement journeys using Airship based on user behavior. ● Executed growth experiments across paid marketing channels (Meta, Google, TikTok) and in-product to boost activation and retention, including a gamified referral program. .

• Cofounder · Alt Ventures06-01-2019 – 06-01-2025

  Co-founded a startup studio to empower founders in launching MVPs, establishing rapid product iteration loops, and acquiring initial user bases for 0 to 1 stage companies. ● Primarily operated on an equity-only model to support early-stage startups with cash flow constraints. ● Successfully incubated and scaled 5 internal startups, with one achieving $500K USD in its first year. ● Supported a portfolio of 20 startups that collectively raised close to $20 million; one portfolio company (Trikl) was acquired. ● Deployed specialist squads within startups to accelerate product development and market traction.

Education

• Lahore University of Management SciencesBachelor's Degree, Management Science
• Roots College InternationalA levels

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