Uzair Shah

About

With a BBA in Marketing and Finance from the Lahore School of Economics, I have a strong foundation in business principles. I co-founded Alt in 2020, where I have been instrumental in shaping its strategic direction and operations. My entrepreneurial journey continued with the founding of Creato in 2023, where I focused on product innovation and market growth. I also served as Head of Product & Growth at CreditBook, leading product development and growth strategies to enhance user engagement. In 2024, I took on the role of Digital Transformation Consultant at Adam Smith International, providing consultancy services to drive digital transformation initiatives. My diverse experience in founding companies and leading product and growth strategies equips me with a unique perspective on business development and innovation.

Experience

• Co-founder · Alt11-01-2020

  Co-founded and led the strategic direction and operations of Alt as a Venture Studio.

• Head of Product & Growth, Consultant · CreditBook11-01-2020 – 03-01-2023

  An extensive and hands-on experience in product, growth, and data roles, from early stages to over 1 million monthly active users. This journey culminated in building a high-performing, autonomous experimentation team and securing a landmark $10 million funding from Tiger Global, their first investment in Pakistan. - Product Launches: Launched two pivotal products, Ordr (an inventory management solution) and LMS (a streamlined lending management system) diversifying CreditBook's service offerings. - Experiments Team: Established and led a cross-functional experiments team with data, performance marketing, growth, and product expertise to launch rapid, iterative experiments across the user journey. * These experiments helped scale the user base from 10K to 1M monthly active users (MAUs) and increase the retention rate from 32% to 60%+ for a selected cohorts. * Launched one of the biggest influencer marketing campaign where 10K+ unique TikTok influencers generated 25K+ videos to drive millions of views in less than three months. - Liaised with Google Ads team in Singapore to beta test deep funnel experimentation (i.e. optimizing campaigns based on product engagement like probability of 10th transactions) for the first time in the region. - Established foundational data engineering pipelines within BigQuery, enabling comprehensive analytics and insights into user behavior.

• Digital Transformation & Product Consultant · Adam Smith International03-01-2024 – 06-01-2024

  Played a key role in the digital transformation efforts at Adam Smith International, leading and contributing to the development of AI and digital solutions that significantly improved operational efficiencies. - AI Resume Tool: Spearheaded the development and launch of an AI-driven tool designed to automate the customization of consultant resumes for various bids. This tool reduced resume processing times from ~6 hours to ~1 hour and successfully handled over 100 resumes within its first two months of launch, significantly streamlining the bid preparation process. - HRIS and Project Management Tool: Played a key role in the design and roll-out of a comprehensive Human Resources Information System (HRIS) and a project management tool. This initiative digitized operations for over 500 employees and consultants across different continents, automating crucial HR processes like onboarding, off-boarding, time-logging, etc. which greatly enhanced operational efficiency.

• Founder · Creato04-01-2023 – 10-01-2023

  Conducted extensive research in the creator monetization space, engaging with over 100 industry experts across various verticals including music, film, TV, fashion, and influencers, to gather insights and inform product development strategies. - Led the development of an MVP from concept to launch within a two-month time-frame, and released over 50 app versions to execute three significant pivots within six months by building an agile team and a culture focused on rapid execution and responsiveness to user feedback. - Achieved an average creator earning of 60K PKR per month, reflecting the product's resonance with market needs and its ability to generate tangible results. - We were operating on a short (6-month) runway and decided to close the startup because we were unable to achieve positive unit economics, despite extensive product iterations.

• Digital Transformation & Product Consultant · Government of Pakistan07-01-2024 – 09-01-2024

  - Conceptualized and designed user journeys showcasing the transformative potential of a fully enabled Digital Public Infrastructure (DPI) across various citizen personas, addressing key dependencies on government entities, service providers, and private stakeholders. - Mapped actionable use cases in critical sectors such as healthcare, education, identity, agriculture, and other government services, demonstrating how DPI could drive efficiency, accessibility, and innovation. - Conducted impact analyses to quantify the socioeconomic benefits of implementing DPI-driven initiatives, enabling data-backed decision-making for national digital transformation. - Designed and wireframed an AI-enabled single-window solution, integrating chat and voice interfaces, to provide citizens with seamless access to all government services, enhancing service delivery and user satisfaction.

• Growth Consultant · Dot & Line07-01-2021 – 12-01-2021

  - Performance Marketing: Developed and executed targeted digital marketing campaigns to boost enrollment in Dot & Line's after-school math programs, resulting in a significant increase in student sign-ups. - Customer Lifecycle Management: Implemented personalized communication strategies to enhance student and parent engagement, leading to improved retention rates and customer satisfaction.

• Growth & Data Consultant · Unilever01-01-2021 – 06-01-2021

  - Performance Marketing: Developed and executed targeted digital marketing campaigns to boost customer acquisition for Munchies, a quick commerce startup specializing in rapid snack deliveries across Pakistan. - In-Product Experimentation: Designed and implemented A/B tests to optimize user engagement and conversion rates within the Munchies app, enhancing the overall customer experience. - Data Analysis: Leveraged analytics to assess campaign performance and user behavior, providing actionable insights that informed marketing strategies and product enhancements.

Education

• Lahore School of EconomicsBBA, Marketing and Finance
• buildspacen&w s3

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