Nabeel Aftab

About

A seasoned Tech/SaaS business strategist with extensive experience in product management and growth hacking, specializing in driving SaaS growth through product-led initiatives. Proven expertise in B2B marketing, demand generation, and GTM strategy across various industries.

Experience

• Product Marketing Manager · Invisily2023-11-01 –
• Product Growth Lead · Securiti2022-09-01 – 2023-12-01

  - Leading product-led growth across an innovative solution for websites and mobile and web apps to become compliant with global privacy regulations in a hassle-free and quick manner. - Working on increasing user activation rate and decreasing the time to value and churn rate, thereby increasing the MRR. - Leading the marketing efforts for Securiti's best in class privacy compliance solutions that have been named as the leader in the IDC Marketscape report for Data Privacy Compliance Softwares - 2023

• Product Growth Manager · Bayt.com2022-01-01 – 2022-09-01

  - Successfully drove PLG initiative across three SaaS products (Evalufy, Talentera and Afterhire) - Implemented a product-led sales model - Created a smooth onboarding journey that boosted the activation rate - Developed conversational bumpers (emails) and product bumpers and improved the activation rates and retention rates - Refined the lead management and nurturing process to align with PLG best practices. - Built a data-driven go-to-market strategy that identified lucrative markets, resulting in the potential to achieve thousands of free trials each month. - Collaborated with the marketing team to execute growth hacks and inbound marketing strategies, increasing top-of-the-funnel traffic. - Analyzed user engagement patterns and trends to uncover growth opportunities in terms of retention and expansion. - Embedded a PLG mindset and thinking across the organization, leading to a data-driven, customer-focused culture.

• Associate Product Manager · Xavor Corporation2021-06-01 – 2022-01-01

  - Spearheaded the development effort for an intelligent AI/ML based care robot targeting the 191 million elderly population in China - Developed a complete go-to-market strategy which would direct the organization in reaching $2.3 million dollars in revenue - Formulated a professional pitch deck and reached out to investors to raise a targeted seed funding of $10 million - Built data products and their monetization plans which could bring in yearly revenue worth $1 million - Worked closely with the product team to validate hypothesis and build a MVP

• Intern - Business Division (B2B Next) · Telenor2020-07-01 – 2020-09-01

  - Awarded the title of "Super Intern", among 60 interns - Presented, to the CBO, a comprehensive digital enablement benchmarking study, which entailed recommendations across 4 dimensions: product portfolio, operations, KPIs/metrics and strategy - Formulated a framework and a dashboard, for measuring and tracking 25 KPIs pertaining to digital enablement. The framework would eventually be circulated within the B2B division and reviewed quarterly - Conducted a market sizing exercise to identify how many of the 3.3 million SMEs could be reached via digital channels and gave recommendations which would help in developing a digital marketing strategy for B2B division. - Developed a simplified excel file and brought down the data uploading error rate to 0%. The file was eventually incorporated as part of the standard process, within the B2B division, for data uploading - Revamped the business section layout of Telenor’s website and improved its UI and UX by designing wire frames and mapping customer journeys

• Incident Coordinator · IBEX | Global2017-08-01 – 2019-07-01

  Incident Coordinator - IT Service Delivery - Information Technology August 2017 - August 2019 - Change Management: Aligned resources, managed cross functional teams, created timelines and plans for smooth implementation of projects. - Increased overall number of successfully implemented changes and reduced implementation time of emergency changes to a couple of hours. - Worked with various fortune 500 companies (Amazon, Apple, AT&T, etc.) for smooth implementation of enterprise level changes. - Improved service uptime to 95%, by ensuring that activities were conducted in accordance with ITIL best practices. - Designated as team lead in absence of manager and selected as on call resource in order to coordinate teams during off hour incidents. - Formulated a procedure of building cross-functional teams in order to counter issues, thereby decreasing incident response time by 15 minutes and increasing operational efficiency. - Upgraded company dashboard so that in addition to displaying service uptime/downtime details it also displayed critical KPIs. - Expedited the post incident review process so that clients received incident reports within 24 hours of incident. - Composed training documents and reformulated the training process, which boosted employee productivity and decreased training duration from one month to two weeks - Conducted weekly meetings with upper management to review weekly progress and to discuss long term action items. - Formulated new SOPs and frameworks in order to standardize response to various incidents, which reduced mean time to resolution by 1 hour.

• Internee · BOMBARDIER2016-07-01 – 2016-08-01
• Internee · PTCL2015-07-01 – 2015-08-01

Education

• Lahore University of Management SciencesMaster of Business Administration - MBA
• Ghulam Ishaq Khan Institute of Engineering Sciences and TechnologyBachelors, Electrical and Electronics Engineering
• Government College University, LahoreIntermediate, Fundamentals of Science (F.Sc)

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