Alice Chang

About

I'm Alice, and friends call me 'Alice Wonder' for my curiosity, open-mindedness, and knack for connecting with people. As an ENFP and extrovert, I bring energy and enthusiasm to every project. With a multicultural background and experience as a serial entrepreneur, I specialize in building impactful partnerships that bridge Eastern and Western cultures. Having successfully run my own e-commerce brand for five years and led an MCN agency, I have a solid foundation in creator-driven growth and the e-commerce space. I see every challenge as a chance to innovate and elevate diverse communities, and I’m excited to bring my passion and commitment to the next adventure.

Experience

• Founder and CEO · Famokids2019-01-01 – Present

  • Founded and built the company, leading the team and driving overall strategy. • Established and maintained the brand identity, guiding the brand's story and style. • Sourced products, managed inventory, and oversaw financial planning. • Conducted in-depth market analysis, consumer insights, and competitor research. • Led comprehensive e-commerce marketing campaigns across Shopify and Amazon, including SEO, paid ads, social media, email, and SMS. • Fostered customer relationships through loyalty programs, affiliate marketing, and community management. • Expanded the brand's presence to 30 domestic retailers and secured international wholesale buyers.

• Community Manager · Trip.com2014-09-01 – 2019-09-01

  • Partnered with local businesses on the Trip.com platform to organize monthly events, ranging from intimate gatherings to large-scale functions, attracting 10 to 500 attendees to boost local engagement, activate brands, and foster community growth. • Designed gamification and avatar structures to motivate community members to create organic content, driving engagement through multi-level community rewards and pro member prizes. • Executed social media strategies across Facebook pages, Facebook Groups, and Instagram to enhance community presence, convert new members, and utilize email marketing with a monthly curated newsletter to increase engagement. • Cultivated long-term relationships with key community influencers, enhancing outreach efforts and elevating brand visibility. • Collaborated with nationwide community managers on cross-project initiatives, sharing effective marketing strategies and insights to maximize local and national impact.

• Co-Founder and CEO · MoRedii LLC2017-01-01 – 2017-12-01

  • Developed marketing strategies and provided consulting services for international corporations entering the US market. • Managed an MCN studio, recruited influencers, and secured brand sponsorship deals. • Built and led a team of 20 members within six months.

• Director of Marketing And Business Development · Asian World Film Festival2017-01-01 – 2017-11-01

  • Cultivated relationships with government, businesses, the film industry, media outlets, and vendors. • Managed social media and developed connections with major media (e.g., Variety), PR firms, and celebrities (e.g., Angelina Jolie). • Executed 20 film screenings and Q&A events, including Angelina Jolie's directorial debut "First They Killed My Father"(2017). • Produced the inaugural AWFF Short Film Festival and Filmmakers Gala. • Created sponsorship programs, securing partnerships with major brands like CJ Entertainment, KCON, and Toyota. • Planned and executed a large-scale AWFF film festival over the course of 9 days, attracting 20,000 attendees.

• Marketing Manager · HDKaraoke, LLC.2013-11-01 – 2016-12-01

  • Targeted both online and offline consumers by designing a multi-pronged marketing strategy • Explored new market, re-designed product positioning and conducted strategic and tactic plans • Analyzed SEO and SEM data to maximize both organic and paid search effectiveness • Managed the E-commerce website and online market places (ebay and Amazon) • Oversaw Google Product Listing, AdWords and Paid Ads • Reviewed and edited social media (Facebook, Twitter) posts to guarantee high content quality • Conducted Email Marketing campaign, issued E-Newsletter monthly • Managed distributors (Guitar Center, Music friends, local music/audio stores) in the U.S. • Wrote press releases for event announcements and public relations • Planned and participated in promotional activities and trade shows (NAMM Show) • Collaborated with designers and the editorial team on marketing materials

• Digital Marketing Consultant · Degrees of Success LLC2013-10-01 – 2013-11-01

  • Generated 35% new leads by leveraging multiple social media - YouTube, Facebook, Twitter, LinkedIn • Directed a successful search engine marketing campaign that utilized solid linking and keyword research tactics • Devised email strategies, including segmenting strategies, welcome email auto respondents and promotion campaigns. (by Mailchimp, Constant Contact)

• Marketing Intern · BeniComp Group2013-05-01 – 2013-08-01

  • Conducted digital marketing strategy to promote new brand (PulsePlus) from family brand (Benicomp Group) • Created App content, logic and layout design • Designed website content and layout (Includes Logo and slogan design)

• Marketing Intern · SavvyRookies - #1 Career Accelerator for International Students2013-05-01 – 2013-08-01

  • Worked on website content (use Google Analytics/Google AdWords to increase traffic) • Updated and manage Social Medias (Facebook, LinkedIn) • Contacted associations like CSSA to build up relationship • Conducted marketing strategy for new workshop promotion

• Marketing Tutor · University of South Florida2013-01-01 – 2013-05-01

  • Effectively assisted students with marketing project and research paper

• Sales Manager · Westin Hotels & Resorts2011-04-01 – 2011-12-01

  • Managed 200+ accounts. Exceeded personal sales objectives by $1.7 M • Moved market ranking of the hotel from 6th to 1st in the region • Developed and Executed signature events for customers, such as Christmas Thank You Party • Managed customer loyalty program (SPG, StarChoice) effectively, Grew new members

Education

• University of South FloridaMaster's degree, Marketing
• Shenzhen UniversityBachelor's degree, Marketing

Similar talent on Pangea

Alice B.Social-First Marketing Leader | Driving Growth for DTC, Beauty, Wellness & Lifestyle Brands Through Social, Influencer & Creator ProgramsCharleston, SCJohn E.Entrepreneur | Digital Marketing Expert | eCommerce StrategistFort Lauderdale, FLAlice M.Global Ops, Business Dev (PMP, CSM, Ex-Google)New York, NYGabriela R.Strategic Marketing Specialist with Expertise in Digital Branding and Online EngagementFort Lauderdale, FL