Gabriela Ruiz

About

At the helm of strategic marketing for Charlie Holiday, my role was to craft and execute plans that aligned with corporate visions, driving growth for two distinct womenswear brands. Our team led the charge in digital branding, marketing, and merchandising, bolstered by my expertise in online marketing and social media engagement. Previously steering marketing at Eye of Horus and MooGoo Skincare, I honed my analytical skills to optimize marketing across all channels and platforms. With over 10 years dedicated to elevating and building beauty and fashion brands, my mission is to generate marketing strategies that maximize ROI and profoundly enhance the customer journey. Fluent in English and Spanish, I bring a global perspective to any brand.

Experience

• Ecommerce Marketing Specialist · The Concept Agency - Digital Marketing Agency2024-07-01 –
• Marketing Manager · Charlie Holiday2022-05-01 – 2023-06-01

  Developed strategic marketing plan and led implementation, ensuring alignment with corporate goals. Directed development and execution of digital brand, marketing, and merchandising strategies for two womenswear brands. Drove buying, forecasting, merchandising, and range assortment selection for E-commerce sites. Managed Social Coordinators and E-commerce / Customer Service Coordinator.

• Marketing Manager · Terrakai Skin2022-01-01 – 2022-05-01

  Developed strategic marketing plans and oversaw implementation and execution, in line with business objectives. Responsible for strategy, planning, implementation, and roll-out of all marketing activities while working with the wider marketing team to develop detailed marketing plans for all media channels.

• Marketing Manager · Eye of Horus Cosmetics2021-05-01 – 2022-01-01

  Built the company’s marketing function to develop a scalable approach to long-term growth of sales and awareness as well as international expansion. Created and implemented marketing, social, and PR strategies and campaigns to generate growth in revenue, expand the brand to new markets and customers.

• Digital & Online Marketing Manager · MooGoo Skin Care2019-01-01 – 2021-04-01

  Reported to the Head of Marketing, developed and implemented a strategic plan to grow MooGoo Online, including website optimization, Digital Marketing Strategy, EDM Strategy, Social Media, Influencers, Content Creation. Planned and executed the online marketing calendar to achieve goals and KPIs.

• Retail Marketing Coordinator · MooGoo Skin Care2018-01-01 – 2019-01-01

  Planned and executed marketing strategy for wholesale accounts. Analyzed sales reports and tracked results, liaised with the field team, and equipped stakeholders with support required to manage ongoing promotions. Coordinated and performed brand presentations for stakeholders to generate and maintain business opportunities and relationships.

• Marketing Coordinator - Social · MooGoo Skin Care2017-01-01 – 2017-12-01

  Planned, developed, and organized creative marketing ideas for business growth for MooGoo Group Brands. Included Social Media Strategy, online promotions, EDM’s strategy and implementation, influencers management, organizing events, content creation.

• Brand Manager · MooGoo Skin Care2015-04-01 – 2017-01-01

  Responsible for development and market positioning of MooGoo’s Pet Care Brand, Dr Zoo. Redesigned the brand, established key messages, tailored social media strategy, outlined imagery and content, designed influencer marketing plan, introduced brand to key retailer partners.

• Periodista Asociado / Columnist · El Nacional2011-11-01 – 2014-03-01

  Journalistic articles related to beauty, mode, trends, and women. Weekly column named "El Espejo."

• Web Editor & Community Manager · Ocean Drive Magazine2013-02-01 – 2014-02-01

Education

• Griffith UniversityMaster’s Degree, Arts & Media
• Universidad MonteávilaLicenciada en Comunicación Social, Comunicación, periodismo y actividades afines

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