Alice Burnett

About

Alice helps eCommerce brands grow through strategic, creative, and data-driven marketing. She specializes in: Social Media Strategy & Execution – Building and running high-performing organic content across Instagram, TikTok, YouTube, and Pinterest. GTM Plans – Launching products with impact through cohesive, multi-channel campaigns. Influencer Marketing Strategy – Sourcing, managing, and optimizing creator partnerships to drive awareness and conversions. Content Direction – Developing concepts and creative that connect with target audiences and reflect brand identity. Alice has worked with leading DTC and lifestyle brands, as well as high-profile fashion and media companies, including Who What Wear, Kenneth Cole, Supply, and Pattern Brands, helping them execute product launches, scale influencer programs, and grow organic social engagement. She is passionate about helping brands leverage storytelling, performance marketing, and creative strategy to drive measurable results.

Experience

• Marketing Manager, Social Media, Influencers & Content · Foundry Brands2024-03-01 – 2025-05-01

  Led strategy across a portfolio of six brands, owning end-to-end execution for GTM campaigns, influencer programs, and affiliate growth. Partnered cross-functionally to drive business outcomes—growing channels, launching products, and bringing a mix of creative vision and strategic execution to brand narratives. Managed direct reports, built scalable playbooks, and pushed innovation across platforms like TikTok and Meta, delivering measurable growth and lasting brand impact.

• Social Media Manager · Pattern Brands2023-10-01 – 2024-03-01

  Developed strategic content recommendations aligned with brand values and business goals for @GIR, @Letterfolk, and @ONSEN. Oversaw influencer programs, owned monthly performance reporting, and created in-house content for Instagram and TikTok—driving engagement and strengthening brand presence across platforms.

• Social Media & Content Manager · Neighborhood Goods2022-03-01 – 2023-10-01

  Built and executed a content-driven social strategy aligned with the brand’s distinctive voice—growing Instagram by 19.6% and maintaining a 5% engagement rate. Managed all organic channels, led influencer partnerships and in-store content creation, and collaborated with 150+ brand partners to amplify their presence. Launched revenue-generating content franchises and oversaw regional creator programs to drive engagement, growth, and impact.

• Social Media Strategist · Clique Brands2020-01-01 – 2022-02-01

  Oversaw the social media accounts for Who What Wear Collection and Who What Wear x Target.

• Social Media Marketer - College Fashionista · Clique Brands2018-10-01 – 2019-12-01
• Assistant Manager, Social Media & Influencer Marketing · Kenneth Cole Productions2017-05-01 – 2018-09-01

  Helped shape and implement the @KennethCole social media strategy in close partnership with key stakeholders. Developed social media plans & content calendars, analyzed performance against KPIs, and managed social media communities. Oversaw influencer marketing campaigns used in organic social, paid media, and on KennethCole.com.

• Social Media Coordinator · Kenneth Cole Productions2016-03-01 – 2017-05-01
• Freelance Social Media Assistant · Kenneth Cole Productions2015-09-01 – 2016-03-01
• Contract Social Media Coordinator · Bloomingdale's2014-10-01 – 2015-09-01

  Daily community management for Bloomingdale's Facebook, Twitter, and Instagram accounts. Maintained a Pinterest board for all merchandise featured on Bloomingdale's Instagram account. Coordinated sample pulls and trafficking for social media photo shoots. Collected creative assets and resized them in Adobe Photoshop. Conducted competitive research.

• Social Media Intern · Pixie Market2014-08-01 – 2014-10-01

  Assisted with social media marketing efforts during NYFW. Created blog content and drafted blog posts. Updated Wanelo, Wheretogetit, and Polyvore with new merchandise. Created relevant Polyvore sets and Pinterest boards. Researched potential influencers to promote Pixie Market’s products.

Education

• Savannah College of Art and DesignB.F.A., Fashion Marketing and Management

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