Alicia Betha

Alicia Betha

Visionary Strategic Leader:Driving Innovation in Product Management, Data Management & Test Strategy, Expert in Transformative Solutions and Execution

18 yrs experience · Charlotte, NC · 20-30 hrs/week

About

Accomplished, dynamic leader known for driving operational excellence and strategic growth. Expert in process optimization, Test data management, and leading high-performance teams to achieve organizational goals. Proven Product Management specializing in innovative solutions, application development and strategy execution. Highly proficient at facilitating change, mentoring, building client and internal relationships.

Skills

AIAgile Project ManagementBusiness DevelopmentBusiness StrategyCollaborationCritical ThinkingData ManagementDigital StrategyEngineeringGroup LeadershipJIRALeadershipManagementProduct ManagementProject ManagementStrategic DesignStrategic PlanningStrategy & Business DevelopmentTDDTask DelegationTeam BuildingTeam Management

Experience

  • Director, Agile Product Management · USAA06-01-2023 – 11-01-2024

    Operational Leadership: Develop and execute operational strategies, establish performance metrics, and drive process improvements for streamlined workflows and cost reduction. • People Management: Lead, mentor, and develop high-performing teams; promote collaboration and growth; build a culture of engagement and high morale. • Operational Excellence: Conducted assessments to refine processes and integrated technologies to streamline operations. • Product Management: Drove Product Discovery and Customer Engagement by conducting extensive customer and stakeholder interviews, leading to a 20% improvement in customer satisfaction and incorporating direct feedback into the product lifecycle to enhance service delivery. • Strategic Leadership: Launched the Organization’s first Secured Card Graduation Experience for existing members, strengthening USAA’s market position, reducing attrition. • Implemented an automated pricing strategy reassignment solution with the deployment of internal customer applications within Appian platform, contributing to over $20 million in annual revenue. • Spearheaded a new initiative that resulted in cost savings of 3-5% and increased company revenue by over $3 million.

  • Technical Product Manager/ Test Data Manager · SallieMae01-01-2017 – 04-01-2023
  • Senior Product Manager/IT Manager · SallieMae08-01-2017 – 03-01-2023

Education

  • Wilmington UniversityMaster’s, Management
  • SUNY BrockportBachelors, Computer Science

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