Rocky Gonzalez

About

Senior product leader with 15+ years of experience driving complex technology platforms and large-scale transformations. Builds and leads product teams that convert fragmented operational processes into intuitive, AI-enabled digital experiences, delivering multi-hundred-million-dollar outcomes through roadmap strategy, cross-functional alignment, change management, and field adoption. Experienced across B2B SaaS, AI/ML product development, enterprise process transformation, and platform modernization, including pricing accuracy/compliance systems and automation-driven operational improvements.

Experience

• Product Builder · Independent Ventures01-01-2026

  • Launched RPLYZ, a Business-to-Business (B2B) Software-as-a-Service (SaaS) platform that automates personalized research and outreach, reducing preparation time from 25–35 minutes to minutes per prospect while sustaining or improving reply rates. • Built an AI-powered website generation platform that creates niche-specific business websites from public data sources, establishing low-cost online credibility for local businesses. • Built and launched an AI-enabled direct-to-consumer commerce experience, owning full product strategy, User Experience (UX) optimization, conversion flow design, and rapid experimentation with generative AI tools. • Designed and operated a real-time algorithmic trading system integrating multiple exchange Application Programming Interfaces (APIs), quantitative pricing models, and production analytics, executing 500+ live trades with rigorous, data-driven iteration.

• Director, Product Management · Target11-01-2022 – 01-01-2026

  Owned product strategy for Stores Pricing, Presentation, Grocery, and Compliance across 1,900+ stores and 200,000+ team members. • Built and led a high-performing team of four Lead Product Managers, owning recruitment, performance management, career planning, and coaching, and created Key Performance Indicator (KPI) and Objectives and Key Results (OKR) frameworks adopted across operations and technology organizations. • Shifted a break-fix-oriented organization toward customer-centric, AI-enabled product capabilities by defining multi-year product roadmaps and leading cross-functional discovery with business process owners and technology leaders. • Led development of two ML pricing models and ran A/B tests to validate the higher-performing approach, delivering $25M in annual revenue uplift and negotiating alignment across merchandising and business stakeholders. • Built a 0-to-1 enterprise pricing accuracy and compliance platform from the ground up, improving accuracy from 88% to 99% and reducing refunds by $41M while strengthening the company's regulatory position. • Replaced a complex paper-based execution process (70 steps, 140 sub-steps, 200 decision points) with a guided, automated system, mapping and modeling the end-to-end process to reduce training time and deliver $30M in annual labor savings. • Secured Senior Vice President (SVP) approval for a camera-based AI freshness initiative by building the supporting business case and cost-benefit analysis behind a projected $1.7B revenue opportunity. • Led development of autonomous forecasting capabilities projected to deliver $200M in benefit, incorporating real-world signals — weather, local events, and traffic — absent from legacy systems. • Developed new apparel pricing execution workflows in response to a shifting tariff environment, projected to protect $156M in margin.

• Director, Program Management · Target02-01-2020 – 11-01-2022

  Owned enterprise process transformation for in-store Pricing and Presentation operations across 1,900+ stores and 200,000+ team members. • Created the organization's first five-year modernization strategy and product roadmap, shifting the team from reactive break-fix work to proactive, digitally enabled initiatives. • Led large-scale change management and transformation programs impacting 200,000+ field team members, including rapid COVID-19 response solutions delivered with agility under uncertain conditions. • Partnered with 10+ cross-functional teams to translate operational pain points into product requirements, roadmaps, and scalable technology investments, delivering $15M+ in annual labor savings.

• Principal Program Manager · Amazon06-01-2018 – 02-01-2020

  Led enterprise process improvement and operational transformation across 17 Amazon Robotics fulfillment centers. • Delivered $61M+ in annual operational cost savings by redesigning enterprise problem-solving and exception-handling processes through automation, improved data integrity, and proactive defect prevention. • Drove the launch and operational integration of new automated fulfillment centers, establishing consistent operating standards and a quality culture across sites. • Partnered with senior technology leaders to apply vision-based AI and data capabilities that improved first-pass yield and strengthened defect identification.

• Operations Leadership Roles · Amazon06-01-2014 – 06-01-2018

  • Served as Learning Operations Manager for Minnesota's first Amazon Robotics fulfillment center, redesigning the training program for English-as-a-second-language associates to improve productivity by 5.7% and quality by 47%. • Launched Amazon's first Minnesota Sort Center and led robotics fulfillment operations, managing seven salaried leaders and 400+ associates to establish benchmark safety, quality, and productivity standards. • Improved inventory accuracy and reduced defects by leading data-driven inbound and quality-control initiatives.

Education

• University of Wisconsin–River FallsBachelor of Science (B.S.), Business Administration – Marketing

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