Alyssa Almstedt

About

With a Bachelor of Commerce in Marketing and Professional Communication from Ryerson University, I have developed a robust career in event management and project coordination. Currently, I serve as an Intermediate Coordinator at the University of Ottawa, where I lead event logistics and execution for professional development programs. My role involves coordinating speakers, managing website content, and providing on-site support to ensure seamless event delivery. Previously, I was a Project Manager at Creative TRND, managing cross-functional teams for over 40 accounts and developing innovative marketing strategies. My experience also includes roles as a Style Advisor at Aritzia and an Ecommerce Coordinator at Mosaic North America, where I enhanced online sales and visibility through strategic digital marketing. I am adept at fostering client relationships, managing budgets, and executing creative solutions to meet client needs.

Experience

• Intermediate Coordinator, Event Management · University of Ottawa03-01-2023

  Led event logistics and execution for professional development programs, coordinating speakers, schedules, and attendee needs. Executed pre-event checklist tasks, including the preparation of name badges for speakers, sponsor information, planning committee materials, attendee coordination, and event logistics. Created and managed website content, mobile applications, and registration systems, ensuring timely updates and seamless user experience. Customized contracts for clients and liaised with them to create and oversee custom-branded registrations tailored to their specific needs and requirements. Provided on-site event support, addressed technical and operational issues to ensure seamless delivery. Collaborated with the senior financial officer for event reconciliation, custom invoices, processing payments, and issuing refunds as needed. Compiled post-event feedback and data to improve future program planning and effectiveness. Promoted events through social media and e-blasts, and handled design work on Canva to enhance visibility and engagement. Oversaw general telephone and inbox inquiries for CPD, and updated the CPDs Wix website to ensure the relevance and accuracy of all information.

• Project Manager, Account Manager · Creative TRND07-01-2021 – 02-01-2023

  Managed cross-functional project teams for over 40 accounts, ensuring all client goals and deliverables were met on time. Oversaw and managed employees, subcontractors and agency partners involved in client projects. Maintained high client retention by developing strong relationships and delivering tailored solutions. Led projects life cycle while having a high level of creativity, attention to detail and efficiency while working simultaneously under tight deadlines and on multiple projects. Created, implemented & maintained guidelines, processes, workflows and procedures improving team efficiency and project quality. Executed monthly and quarterly client meetings, assessing performance and identifying growth opportunities. Tracked budgets and timelines, ensuring projects remained within scope while maintaining quality. Collaborated with creative teams to develop innovative marketing strategies that boosted client ROI.

• Style Advisor · Aritzia11-01-2020 – 08-01-2021

  Sold clothes and earned customer confidence through unparalleled styling expertise. Delivered world-class experiences by creating meaningful, memorable moments for clients. Helped ensure our boutique environments feel inspiring and that product is easily accessible.

• Ecommerce Coordinator · Mosaic North America07-01-2020 – 06-01-2021

  Designed and implemented e-commerce websites for local businesses using Shopify, Wix, and Square, increasing online sales and visibility. Developed and executed digital marketing campaigns on platforms such as Google Ads and Facebook. Organized monthly newsletters on Mailchimp and Klavyio and provided training to clients for ongoing maintenance. Provided personalized client support, fostering relationships and ensuring successful implementation of strategies. Managed client projects from conception to completion, maintaining timelines and delivering quality results. Created marketing collateral using Canva to align with brand guidelines and drive engagement. Analyzed campaign performance data and adjusted strategies for continuous improvement. Conducted telephone calls to recruit new businesses to the Shophere Program.

Education

• Ryerson UniversityBachelor of Commerce - BCom, Marketing/ Professional Communication

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