Alyssa Colpitts
Freelance Graphic Designer
5 yrs experience · Moncton, NB · 30-40 hrs/week
About
Hey, it's so lovely to meet you! I'm Alyssa, a Maritime creative, born and raised. After graduating with a Fashion Marketing diploma and while working in Public Relations for years I was introduced to the world of graphic design and I was hooked. Now, with over 5 years of graphic design experience, I specialize in crafting cohesive designs, from branding to print and digital materials, ensuring your brands message shines authentically and resonates with your audience. Whether you're an individual with an exciting project, a small startup, or a larger enterprise, I'm eager to collaborate with you and transform your amazing ideas into stunning, real-life visuals.
Skills
Experience
- Freelance Graphic Designer · Self-employed12-01-2022
Specializing in lifestyle, fashion, and beauty, my specialties range from print and packaging to digital marketing and social media designs. With a background in Public Relations and Marketing, I have the expertise to help my clients stand out in a crowded market and communicate their own special style and message in a way that feels authentic to them.
- Email Manager & Designer · Prestige11-01-2022 – 11-01-2023
While contracting for an e-commerce company, I managed the email design and marketing for six different e-commerce brands. My responsibilities included: Creating Email Calendars: Developed email marketing calendars with subject lines, themes, and timelines for strategic communication. Writing Copy: Crafted engaging, persuasive email copy tailored to each brand’s voice, driving conversions and engagement. Designing and Building Emails in Klaviyo: Designed and built visually appealing, effective emails in Klaviyo, adhering to brand guidelines. Scheduling Emails: Scheduled email campaigns in Klaviyo for timely delivery and optimal engagement. Managing Email Flows and Strategies: Created and managed automated email flows like welcome series and abandoned cart reminders to nurture leads and retain customers.
- Senior Account Executive, Digital/PR · Brill Communications08-01-2021 – 11-01-2022
As a Senior Account Executive, likely contributed to managing client accounts, developing PR strategies, and executing digital marketing campaigns.
- Publicity Coordinator · Brill Communications09-01-2018 – 07-01-2022
As a Publicity Coordinator, likely contributed to coordinating publicity efforts, managing media relations, and supporting PR campaigns.
- Fashion Intern · Flare Magazine05-01-2018 – 08-01-2018
As a Fashion Intern, likely contributed to assisting with fashion shoots, organizing samples, and supporting the editorial team.
- Marketing & Buying Intern · SUZY (YM Inc)05-01-2017 – 07-01-2017
-Pull & manage collection Samples -Prepare e comm photo shoot racks - On set assistant for E commerce photo shoots & Campaign Photo shoots -Social media content creation & Management ; Instagram, Blog posts, Pinterest - Create weekly Social Media Competition reports - Assisted in selecting merchandise to release to stores based on needs in store collections - Assisted in merchandising plan for stores - Aided in Product Knowledge acquisition - Shadowed & assisted buyers from several departments
Education
- Collège LaSalle, MontréalDiploma Of College Studies, Fashion Marketing
- Riverview High SchoolHighschool Diploma
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