Victoria L.

About

As a Freelance Digital Marketing Expert, I’m passionate about helping small businesses grow with personalized 360° marketing strategies. After 5+ years in corporate roles, I transitioned to freelance in June 2024, focusing on Email Marketing, Copywriting, SEO, and Market Research. I love collaborating with small businesses and entrepreneurs to elevate their online presence, drive growth, and create lasting impact.

Experience

• Marketing Coordinator, Global Growth · LIMELIFE BY ALCONE09-01-2020 – 05-01-2022

  - Initiated the relaunch of LimeLife’s Blog and became the blog manager and head liaison to the copywriter. - Supported 360 marketing plans for our monthly promotions, gift with purchase, and events for North America. - Managed and sustained our monthly subscription box by choosing products of the month, and creating marketing materials. - Collaborated with the New Product Development team on products for Holiday and fall/spring launches.

• Communications Coordinator, E-Commerce · LIMELIFE BY ALCONE06-01-2019 – 09-01-2020

  - Created, planned, and scheduled corporate and marketing communication campaigns across social, email, publications, ads, and other channels. - Wrote and proofread content for email, blogs, and social media channels. - Reported on email and social media campaign performance, identifying opportunities to optimize.

• Assistant Marketing Manager, Americas, Retail Marketing · CAUDALIE05-01-2022 – 05-01-2023

  - Supported the developmental process for five new launches including formulation, regulatory, claims, product copy, and final packaging mockups. - Conducted market research including pricing, competitive, and ad hoc analysis. - Wrote product copy for upcoming launches, and marketing materials ensuring it is on brand, consumer-facing, and communicates product claims and benefits. - Issue a division-wide monthly marketing newsletter to share the latest trends, insights, and news from competitors. - Prepared presentations for upper management, market meetings, and internal sales meetings for retailers such as Sephora. - Issued a division-wide monthly marketing newsletter to share the latest trends, insights, and news from competitors.

• Associate Brand Manager · MAESA - KRISTIN ESS HAIR10-01-2023 – 06-01-2024

  - Spearheaded the creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions and brand narratives. - Utilized data-driven insights to identify opportunities for product innovation and market differentiation. - Lead and present ongoing category trends, competitive intelligence, and market analysis to cross-functional teams & key stakeholders. - Partnered with suppliers to find new innovations, trends, and technologies.

• Digital Marketing Expert · FREELANCE06-01-2024

Education

• Manhattan UniversityBachelor of Arts (B.A.), Mass Communication/Media Studies
• Cold Spring Harbor High School

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