Alyssa Rosalia Clark

About

With a degree in Business Administration from the University of New Orleans, I am the Founder and CEO of Enlightened Social Co, where I specialize in helping Gen Z founders and brands build engaged communities through organic social media marketing. Since March 2023, I have been leading efforts in social media management and content creation. Prior to this, I worked as a Content Creator under the brand name Alyssa Rosalia, collaborating with notable brands like Brooklinen and Olaplex. My experience also includes a tenure as a Social Media Manager at BrandStar, where I developed and executed social media campaigns for television shows and managed a social media taskforce. I have been involved in freelance social media management and content creation since 2016, working with a diverse range of businesses and public figures. My expertise spans platforms like TikTok, Instagram, and YouTube, with a focus on community engagement and brand relations.

Experience

• Social Media and Creative Director, Founder & CEO · Enlightened Social Co03-01-2023

  As the Founder of Enlightened Social Co, I help Gen Z founders and brands grow engaged communities that connect and convert on socials through organic social media marketing, management, and content creation efforts.

• Content Creator · Alyssa Rosalia01-01-2022

  Creating content for brands as 'Alyssa Rosalia' in the lifestyle and wellness niche for TikTok and Instagram marketing campaigns. Previous collabs: Brooklinen, Olaplex, CVS Beauty, Good American, Papier, Persona Nutrition, and more.

• Social Media Manager · BrandStar04-01-2022 – 05-01-2023

  Managed, strategized and wrote engaging social media posts for BrandStar Originals Television Shows on all social platforms. Developed social media campaigns in collaboration with key stakeholders, and ensured the timely execution of participant-sponsored posts on social media platforms. Filmed, edited and posted short-form video content using Premier Pro and CapCut. Created graphics using Adobe Creative Cloud and Canva Pro. Managed the social media taskforce and facilitated weekly training initiatives. Assimilated and analyzed extensive amounts of detailed data to see the big picture, then provided actionable and influential recommendations. Built engaged social media communities, including TikTok, Facebook, Instagram, X (Formerly Twitter), LinkedIn, Pinterest, and YouTube. Maintained daily posting frequency and created short-form video content for TikTok/Reels. Community monitoring, engagement, brand and influencer relations.

• Social Media Manager and Content Creator · Freelance01-01-2016 – 05-01-2023

  Organic social media management, campaign management, and content creation for businesses (B2B/B2C), creators, and public figures.

Education

• University of New OrleansBusiness Administration

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