Shannon Detrick

About

With 7+ years of experience in the dynamic world of social media, I bring a passion for connecting brands with their audience and a knack for crafting innovative strategies that drive tangible results. My expertise lies in building social media communities from the ground up through cutting-edge content, influencer alignment, and platform-specific strategies. I am driven professionally by: Connecting with people and creating meaningful interactions Finding unique and creative ways to tell brand stories Empowering small businesses to succeed through social media Working with diverse communities and promoting inclusivity Being at the forefront of innovation in the social media landscape As a leader: I am a people-first leader who thrives on personal connection and understanding what drives those around me. I believe in no task 'too small' and encourage those around me to challenge decisions and share feedback openly. I truly believe open communication, diversity of both background and thought, and pushing creative boundaries - are what lead to both a successful and sustainable business.

Experience

• Content Creator & Social Strategist · Self-employed04-01-2021

  Develop and implement tailored social media strategies that align with clients' goals, focusing on building engaged communities and driving brand awareness. Create high-quality, engaging content across various platforms, including blogs, videos, and graphics, that resonates with target audiences and enhances brand storytelling. Utilize analytics tools to track performance metrics, optimize campaigns, and deliver data-driven insights that inform future content strategies and improve ROI. Foster strong online communities through active engagement, meaningful interactions, and responsive communication, cultivating loyalty and brand advocacy. Stay ahead of industry trends and emerging social media platforms to ensure clients are at the forefront of digital marketing innovation and best practices. Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels, driving consistent user experiences and maximized impact. Conduct workshops and training sessions for clients to enhance their social media skills, empowering them to effectively manage their own online presence. Built a highly engaged community on TikTok and Instagram with significant engagement rates and follower growth. Worked on campaigns with top industry leaders.

• Director of Social & Community · Loverly05-01-2023 – 06-01-2024

  Lead the development and execution of Loverly's company-wide content strategy. Work closely with cross-functional teams to integrate social and community strategies with broader organizational objectives. Collaborate with marketing, sales, and other relevant teams to amplify the impact of social and community initiatives. Monitor and analyze the performance of social and community initiatives, providing insights to inform future strategies. Implement measurement metrics to gauge the success and effectiveness of content strategies and events. Develop initiatives that cultivate a strong sense of community among Loverly's audience. Encourage and amplify user-generated content that aligns with the brand's image. Stay abreast of social media and community trends, incorporating emerging strategies and technologies into Loverly's initiatives. Contribute to thought leadership within the industry by sharing insights and best practices. Foster and manage relationships with influencers and partners, ensuring alignment with Loverly's brand values and goals.

• Brand Growth Manager · BACH12-01-2021 – 04-01-2023

  Established a top-tier Influencer Program that generated a substantial 5.4 million monthly brand impressions. Cultivated and nurtured relationships with influencers, ensuring a positive impact on brand visibility and audience engagement. Led a dynamic team, overseeing the sourcing, development, and creation of top-performing content. Nurtured a collaborative and high-performing team culture, driving collective success. Developed and executed a comprehensive social media strategy, resulting in an industry-high engagement rate of 6.7%. Generated over 15 million organic monthly impressions, fostering a dynamic and engaged online community. Orchestrated a remarkable 400% year-over-year growth on social media platforms. Leveraged organic strategies to enhance brand presence and resonate with the TikTok audience. Crafted and developed a distinctive brand voice that resonated with the target audience, enhancing brand identity and recognition. Produced top-performing ads for paid media, ensuring a cohesive and impactful brand message. Developed, designed, and executed effective social media campaigns across all existing and emerging platforms, including Instagram, TikTok, and Pinterest. Ensured a cohesive brand presence across diverse channels, maximizing audience reach.

• Content and Community Manager · BACH04-01-2021 – 12-01-2021

  Managed and developed content and community strategies to enhance brand presence and engagement.

• Social Media Manager · Trifecta, Inc.11-01-2016 – 07-01-2021

  Responsible for independently creating and implementing the entire full funnel organic social media strategy for the company through various platforms. Grew 350k+ followers on Instagram organically through strategic campaigns. Grew Trifecta Instagram engagement rate to the top of the industry for 'Food Delivery Services' on Instagram. Hands-on content creator, who loves to produce quick high-value content that educates consumers. Expert in social media marketing and driving sales through a sophisticated strategy that involves working with influencers and partners. Extensive understanding of social media analytics, listening, and strategizing based on the most up-to-date trends. Knowledge of the inbound marketing funnel and utilizing specific content styles for different levels of the funnel. Implementing a unique brand identity through social media. Establishing and building a digital relationship with our community through all forms of social media, focusing on quality engagements and quick response times. Generate content for social media platforms that is engaging, informative, and sharable. Extensive knowledge in platforms such as Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. Staying up to date on changing social media trends. Analyzing the performance of all digital content efforts. Basic knowledge of graphic design with the use of Adobe Photoshop, Lightroom, Spark, Canva. Planning collaborations with celebrities, athletes, and influencers. Scouting influencers and prospects and understanding key metrics on their platforms.

Education

• California State University-SacramentoBachelor of Science - BS, Business Marketing

Similar talent on Pangea

Nikki B.Social media strategist and marketer with a passion for connecting businesses and entrepreneurs with their dream clients.Birmingham, ALSydney H.Experienced Social Media Strategist and Brand BuilderPhiladelphia, PAGinger H.Social Media & Brand Strategist | Proven Track Record in Driving Engagement & GrowthThe Colony, TXCamila F.Content and Social Media Specialist with 8+ years of expertise, excels in boosting brand visibility and reach.Austin, TX