Sydney Hamilton

About

My professional journey revolves around creating compelling content and strategies that drive engagement and growth, as seen in my work with companies like Govly and Renmatix. With expertise in digital marketing, content creation, and analytics, I thrive at the intersection of creativity and data. Beyond the office, I love experimenting with plant-based cooking, spending time with my family, or spoiling my rescue pup. A committed plant-based animal lover, I find joy in contributing to causes that make the world kinder and greener. Let's connect to talk about all things marketing, creativity, or the newest TikTok trend!

Experience

• Co-Founder · Kin Creative House2025

  Co-founded a social media and branding agency focused on content creation for small businesses and clients, helping them establish a unique digital presence and grow their audience through high-quality visuals and strategic storytelling. Oversee creative direction, including video production, and graphic design, ensuring consistency with brand identity while maintaining high production standards. Develop and execute content strategies to enhance brand presence and engagement by identifying target audiences, analyzing market trends, and crafting compelling messaging tailored to each platform.

• Social Media Manager · Govly07-01-2024 – 12-01-2024

  Enhanced the company's social media presence by developing and executing content strategies, leading to a 40% growth in follower engagement and a significant boost in brand visibility. Coordinated cross-functional efforts between sales and marketing teams, leveraging social media insights to drive lead generation initiatives and support sales goals. Designed and developed engaging social media content using Canva and Figma, enhancing brand visibility and driving audience engagement across multiple platforms. Analyzed social media metrics to optimize content performance, resulting in a 25% improvement in follower growth and enhanced audience targeting.

• Senior Sales Development Representative · Govly2024 – 12-01-2024

  Consistently surpassed sales development quotas, achieving over 120% of monthly targets by leveraging a comprehensive understanding of federal procurement processes and effectively pitching tailored SaaS solutions. Managed and optimized the company's LinkedIn outreach, increasing engagement by 35% and generating over 30 qualified leads per month through strategic content creation, prospecting, and personalized messaging. Collaborated with marketing teams to drive lead generation efforts, leading to an increase in brand awareness and improved pipeline through targeted campaigns and data-driven strategies. Recognized as SDR of the Month multiple times within a six-month period for consistently exceeding targets and demonstrating exceptional prospecting and lead generation skills.

• Business Development Consultant · Oracle07-01-2022 – 12-01-2023

  Proactively identified and cultivated new sales opportunities, establishing and nurturing relationships with key customers across various organizational levels through daily communication via calls, emails, and LinkedIn (maintaining a consistent outreach of 300+ weekly). Collaborated strategically with the extended sales team, to craft targeted messaging, identify opportunities, and advance deals in alignment with overarching marketing objectives. Acknowledged for outstanding performance with the FY23 Q3 Team Lead award, consistently achieving or surpassing quota targets, mentoring team members, and providing valuable support and feedback on performance. Maintained a rolling attainment rate of 110%. Oracle Culture Committee (Marketing Lead): Led marketing initiatives and organized events as a proactive member, leveraging online platforms to amplify reach and resonance.

• Social Media Marketing Intern · Move for Mind Foundation2021-05 – 2021-08

  - Executed innovative digital marketing strategies and campaigns, leveraging platforms such as Instagram, X, Facebook, and TikTok to establish and strengthen the brand's online presence. - Cultivated and managed engaging social media content, fostering an interactive online community. - Utilized Canva to create visually compelling marketing materials tailored to resonate with both existing and potential customers.

• Marketing and Product Development Intern · Renmatix2020-06 – 2020-08

  - Conducted a plethora of conversations with C-level executives to present solutions and benefits of products. - Collaborated closely with the senior VP in the research and development of innovative products, contributing to the expansion of the company's product portfolio. - Performed in-depth analysis of emerging market trends in clean beauty to enhance the company's understanding of current social media trends.

Education

• Penn State UniversityBachelor of Science - BS, Psychology
• Penn State UniversityMinor, Corporate Innovation and Entrepreneurship

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