Amanda Figueroa

About

Over the past 6+ years as a growth marketer, I’ve helped B2B businesses, startups and SMBs thrive in competitive markets. I specialize in creating scrappy, high-impact marketing playbooks that drive growth, boost customer engagement, and significantly reduce acquisition costs. From turning $100 worth of product into a 208k impression influencer campaign to reducing the cost per lead by 49% for an insurance client, I work to make every marketing dollar count. Whether you’re a startup looking to break into the market or an established company ready to level up, I’m here to help. I’ve managed over $150k in ad spend and worked with clients ranging from early stage startups to Fortune 500 companies and legacy brands like Pandora and MIT.

Experience

• Founder · Amanda Figueroa01-01-2019

  Some clients have included: - Allstate - RE/MAX - Family Promise - Pandora (SpinLab Communications) - Super Salad Bar - Backattack Snacks - Three Bears Communications - Custom Communication Services - and more!

• Marketing Consultant · Amanda Figueroa01-01-2018

  As a Marketing Consultant, likely contributions include developing marketing strategies, managing campaigns, and providing marketing insights to clients.

• Integrated Marketing Consultant · Greenough01-01-2023

  Greenough is a full-service brand marketing and public relations agency. With the Greenough team, I develop and manage campaigns for clients in the following industries: - Healthcare - Life Science - Technology - Business Services

• Content Marketing · Fusion Recruiting Labs, Inc.01-01-2019 – 01-01-2019

  Fusion Recruiting Labs (FusionRL) is an Inc. 500 ranking HR technology company and the creators of industry-leading platforms FindaTruckerJob.com, FindaNursingJob.com, and Talenize. At Fusion Recruiting Labs (now GoToro), I owned content marketing and developed the brand voice for our three verticals: FindaTruckerJob.com, FindaNursingJob.com, and Talenize. This content included case studies, blog posts, landing pages, website copy, conference materials, video scripts, ad copy, and pitch decks. Along with the Marketing Manager, I co-led the rebrand of the Fusion Recruit product to Talenize and wrote the copy for the entire website.

• Growth and Marketing · Wade & Wendy01-01-2018 – 01-01-2018

  Wade & Wendy supports companies in acquiring talent, converting job seekers into applicants, and making informed recommendations throughout the recruiting process by leveraging conversational AI. At Wade & Wendy, I worked across the marketing, sales, and product teams. I led marketing efforts for our launch of the second generation Wendy product through press releases, content creation, and podcast development, and coordinated company exhibitions at HR Technology Conference, SourceCon, and Talent Tech Next. With the sales team, I managed the demand generation process resulting in $900k Q3 pipeline creation. On the product side, I helped develop our recruiting engine using personalized automated outreach and chatbot sourcing.

Education

• Rutgers UniversityBachelor of Science - BS, Marketing
• University of ValenciaBachelor's degree, Marketing & Spanish

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