Monika Tarikaite

About

I'm a creative, results-driven marketer with over 6 years helping founders grow their businesses while I handle what I do best - marketing. I step in as a trusted partner, starting with what matters most: understanding your business and who you're selling to. Because without the right message to the right people, nothing else works. Whether you need strategic direction, full execution, or both, I take ownership so you can focus on what you do best. My mission is to work with purpose-led founders and teams who are building something meaningful and want their business to have a positive impact on the world. I care about the people I work with and the work we put out.

Experience

• Marketing Strategist · Self-employed / Freelance07-01-2025 –

  I help small business owners grow - with purpose, creativity and results in mind. Here to help, just pop a message!\n\nPAID ADVERTISING - Strategy, set-up, management and optimisation to get the best return on your budget.\n\nEMAIL MARKETING - Building and managing engaging email campaigns and newsletters that connect with your audience and keep them coming back.\n\nWEBSITE CONTENT & STRATEGY - Helping you create clear, compelling website content that supports your goals and speaks to your customers.\n\nDIGITAL MARKETING CAMPAIGN PLANNING - Bringing it all together with joined-up campaigns across channels, so your marketing works smarter - not harder.

• Marketing Executive · Spacemade01-01-2024 – 09-01-2025

  – Created and managed multi-channel email campaigns, including a free trial automation and a drip series for promotional offers, achieving open rates of up to 35.6%. Designed workflows in HubSpot to reduce manual follow-up, increase engagement, and support sales handover.\n– Led a full website rebrand and structure overhaul, collaborating with product and design to ensure a clear UX, SEO best practices, and conversion-focused messaging across 10+ location sites.\n– Developed the company-wide content marketing strategy spanning website pages, Google Business Profiles, SEO blog content, location-based landing pages, LinkedIn newsletters, and email aligned with brand goals.\n\nAlso responsible for integrated digital campaigns, performance tracking (GA4, GTM, HubSpot, Databox), optimising web pages and managing paid ads, content and web agencies.

• Marketing Executive · The Lawyer04-01-2022 – 03-01-2023

  – Developed and launched paid media campaigns to drive digital subscriptions, helping generate incremental revenue from new B2B audiences.\n– Overhauled the newsletter strategy through A/B testing, increasing CTR by 101% and integrated campaigns across email and social to boost overall engagement.\n– Delivered end-to-end marketing for industry events and webinars. Created delegate and sponsor comms, managed campaign timelines, and ensured all activity was tracked and measured against attendance and lead-gen targets.\n\nBroad role across the full marketing mix with ownership of campaign planning, copywriting, CRM activity and performance reporting.

• Account Executive · Medialab Group02-01-2021 – 03-01-2022

  – Managed Social and PPC ad campaigns for five charity clients, each with unique goals and audiences, refining segmentation and creative to improve engagement and lead quality.\n– Led a high-performing lead generation campaign offering free resources, generating 1,000 leads in two days, outperforming targets and prompting a temporary pause due to demand.\n– Developed strategies to maintain momentum on always-on campaigns, using new audience insights and creative testing to sustain long-term performance.\n\nI was part of a fast-paced agency team, managing day-to-day execution, campaign optimisation, and client reporting. Also helped train and onboard new joiners.

• Media, Reporting and Content Executive · GH05T09-01-2019 – 09-01-2020
• Social Media Manager · Cash Busters12-01-2017 – 08-01-2019

Education

• Middlesex UniversityBachelor's degree, Advertising, PR and Media
• University of HertfordshireBachelor of Arts (BA), Events management and marketing

Similar talent on Pangea

Jackie R.Freelance Digital Marketing Strategist & Full-Funnel Growth Specialist helping small businesses scale through content, paid ads, and optimized funnelsYardley, PA 19067Jessica S.Freelance Marketing Strategist | Growth & Digital Marketing Expert | Helping Businesses Achieve Growth Through Data-Driven StrategiesLos Angeles, CARomina N.Growth Marketing Manager | Paid Media, ABM & Multi-Channel Strategy | LATAM & Multicultural ExpertiseMiami, FLAnna Z.Digital Marketing Expert | Growth Strategist