Amanda Galeano

About

I help early-stage startups turn ideas into clear, intuitive, and functional digital products. With 4+ years in product design and 12 years in visual design, I work end-to-end: From defining user flows and core features → to wireframes → final UI → and scalable design systems. My approach is simple: clarity, structure, and consistency. I specialize in transforming complexity into clean and intuitive interfaces that are easy to use and easy to build. What I do best: - MVP design & product definition - User flows, IA & low/high-fidelity wireframes - UI design for web and mobile - Design systems (tokens, components & light/dark theming in Figma) - UI modernization for legacy products Ideal for teams that need: - A designer who thinks strategically before pushing pixels - Someone who can work independently and bring order to ambiguity - Clear documentation and dev-ready design handoff If you're building something from scratch — or evolving an MVP — I can help you define the right structure, create a consistent UI, and move fast without sacrificing quality.

Experience

• Product designer · Cheesecake Labs2023-04-01 –

  I lead end-to-end design processes, turning ideas into tangible products while crafting user experiences and interfaces. I have worked on product discovery and definition, MVP development, and interface design for web and mobile platforms, serving clients in the USA, Europe, and Brazil. My process includes product discovery and definition, user experience ideation, interface design, and the creation and maintenance of design systems, following agile methodologies.

• UI/UX Designer · Cheesecake Labs2021-11-01 – 2023-03-01
• Graphic Designer & Marketing Strategist2015-04-01 –

  I worked as a freelance designer, providing services to local and Latin American companies across various industries. My projects included designing websites, landing pages, logos, and digital assets for campaigns and social media. Additionally, I contributed to strategic digital marketing plans to enhance brand visibility and align design efforts with business goals.

• Co-Founder & Art Director · Coda - Conteúdo Digital2016-03-01 – 2017-04-01

  Co-founded an advertising agency specializing in digital content generation. In addition to being an art director, I worked on developing strategies to position and engage brands with their target audience. Generating content for digital platforms such as Facebook, Instagram, Twitter, Youtube etc. and reformulating the brand image through the visual identity and website.

• Graphic Designer & Social Media Manager · Trafor Brandthinking2013-06-01 – 2015-03-01

  As a graphic designer at an advertising agency, I developed marketing campaigns and advertising materials for both offline and online media, including brand identities and visual assets for local businesses. Later, I took on the responsibility of managing social media, overseeing planning, content creation, and performance analysis. I also played a key role in developing strategic digital marketing plans to support client growth and visibility.

• Film Reporter & Video Editor · Foz TV2012-11-01 – 2013-05-01

  I started as a film reporter for the television newspaper UDC Notícias on the channel network of the Centro Universitário União Dinâmica das Cataratas. Later on, I started to editing the articles and the diary show.

Education

• Pontifícia Universidade Católica do Rio Grande do SulPós-graduação Lato Sensu - Especialização, User Experience and Beyond
• UNINGÁ - Centro Universitário IngáGraduação, Design Gráfico

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