Maví Coutinho

About

Product Designer with solid experience in UX/UI design and design systems. Worked with AI, SaaS, e-commerce and subscription clubs, developing acquisition, retention, and management flows. Collaborates closely with PMs, POs, QAs, developers, and data, with experience in research, usability testing, prototyping, documentation/specs, agile delivery, and accessibility-aligned interface design (WCAG).

Experience

• Product/UX Expert · Mercor05-01-2026

  S ystematically evaluated AI-generated digital interfaces, applying technical design criteria to rank and compare multiple variations of the same product Authored structured reviews (strengths and weaknesses) covering prompt adherence and aesthetic quality (visual hierarchy, typography, layout, color palette, spacing, visual identity, and level of polish)

• Product Designer · Vision Cybersecurity01-01-2026

  W ork closely with DevSecOps and Software Engineering teams to design user-centered experiences for internal Cybersecurity; Collaborate with developers, security analysts, operations teams, and internal stakeholders to understand technical workflows and translate them into simple, efficient interfaces; Map user journeys and conduct interviews, usability tests, and research to identify improvement opportunities across Vision's internal platforms; Design wireframes, interaction flows, low- and high-fidelity prototypes, and support the creation of dashboards and visual reports for solutions such as the Vision Portal and automation modules; Apply visual consistency and a unified user experience across internal systems, following design system principles and accessibility best practices; Create documentation and detailed specifications for development teams; Use agile methodologies, actively participating in sprints, reviews, and collaborative ideation sessions; Use AI-powered tools and workflows, including MCP, Cursor, Claude, and Figma Make, to enhance design efficiency, prototyping, and collaboration.

• Product Designer · Wine.com.br04-01-2022 – 01-31-2026

  L ead UX/UI projects for Clube Wine, defining goals, requirements, deadlines, and delivery impact; Design visually engaging and user-friendly interfaces for desktop and mobile platforms; Manage qualitative and quantitative research and usability testing to understand user behavior and pain points; Develop and maintain the Design System, including typography and style guidelines to ensure consistency and scalability; Collaborate with designers, creative directors, PMs, POs, and developers in ideation, design critiques, and defining project scopes; Create layouts, wireframes, and high-fidelity prototypes to validate ideas and present the product’s value proposition; Plan detailed handoffs and documentation with business rules, screen behaviors, and success metrics; Analyze data and benchmarking to identify opportunities and guide product evolution; Partner with the Customer Experience team to design and manage the internal NPS survey tool and user flow.

• UX/UI Designer · Instructional Design Lab04-01-2024 – 12-31-2024

  W orked on the development of the 'accessible web book' for the Distance Education Superintendency (SEAD) of the Federal University of Espírito Santo (UFES); Collaborated on improvements to reading adjustments to accommodate changes in font sizes, line spacing, word spacing, background and text color changes, aiming to meet the criteria of the Web Content Accessibility Guidelines (WCAG); Participated in research to understand the user profiles served by the project: people with disabilities (visual, auditory, motor, cognitive, and neurological disabilities) and elderly people.

Education

• FEB|MGPostgraduate Certificate, Postgraduate Certificate in UX/UI Design (360 hours)
• Federal University of Espírito SantoBachelor's Degree in Design, Design

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